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3 Reasons Web Design Is Important To Your Online Marketing Strategy

Studio Culture // 07th October 2015

Web design is critical to the success of a business’s online marketing strategy. Having a website is an absolute necessity in today’s increasingly digital world, which is why having a good website is so important. Here’s a list of three reasons why having a professional, well-designed website is so crucial to your overall marketing strategy.

why-web-design-is-important---studio-culture

1: It’s Your Image

Your website will almost always be the first thing that your customers see. They won’t spot the storefront, or physical advertising space except by chance. Where you’ll be found is on the Internet as they look for someone who does what you do. First impressions matter and as your website will be the first thing your potential customers know about you, a professional, high-quality web design is a must.

A good website is clean, coloured tastefully with your brand colours and imagery and easy to understand and navigate. Have a website that’s as modern and professional as you are. If you look like you know what you’re doing on the screen, then your audience will be far more impressed and assured of your brand and name.

2: It’s Where Your Customers Discover What you Have to Offer

When people visit your site, they want to know about what you can do for them and who you are. Good web design thinks about your audience and puts the information that interests them the most first.

That is the most important function of your website: to show people what you can do and to get them interested enough to invest in what you have to offer. With good web design, you can tell your audience who you are, what you do and for what price efficiently, quickly and with minimal scrolling and browsing. Giving the customer the information they want as soon as possible is integral to keeping your audience on page and actively involved in your digital marketing plans. Your website is the lynchpin of all your online dealings – make sure it gives the customers what they want, when they want it.

3: It Influences Customer Actions

Your website is not just about giving your audience information about your business and what it does. It’s also best designed to guide your audience toward a goal you want them to achieve.

Here, simplicity and clarity are the order of the day. A site that is difficult to browse, not mobile-friendly, cluttered or poorly laid out won’t lead your audience toward the “buy” button, or to your physical store, and discourages all but the most tenacious viewer. Poor design leads people to ignore or avoid your business, whereas good design fosters trust and confidence and influences people to hire your services, visit your store or buy your products.

Web design is more than making a good looking website, it’s about creating a place to tell people who you are and what you do, letting them explore what you’re offering easily and inspiring trust in them so that they feel confident in doing business with you.

FilFil, Design and Development Director, Studio Culture
From simple websites to full-featured e-commerce platforms, Fil has extensive experience in catering to the digital needs of businesses of all shapes and sizes through website design and development.

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