2024 Facebook Statistics // Everything You Need to Know from SMPerth

Looking for 2024 Facebook statistics?

Does anyone actually use Facebook anymore? It may seem like people are leaving the platform in droves, but the stats tell a different story.

There’s no denying that Facebook has become somewhat of a social media enigma in recent years. Mark Zuckerberg’s obsession with the Metaverse and strapping VR headsets to everyone’s face continue to make people scratch their heads.

From low numbers amongst Gen Z to your aunt being radicalised by rampant misinformation, can Facebook survive as the world transitions into a new social media age?

We’ve scoured the web and compiled everything we could find into one complete record full of sources. From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.

Here we go, the giant list of all the current Facebook statistics we could find…

As of January 2024, Facebook has 3.05 billion monthly active users.
Facebook is the 3rd most visited website in the world. It’s second only behind Google and YouTube.
The average Facebook page posts 1.88 times per day.
Of users aged 16 to 64, 12.8% say Facebook is their favourite social media platform–third to Instagram and WhatsApp.
The app is the 5th most downloaded free app in the app store.
Facebook Messenger is the fourth most downloaded app in the app store.
In 2024, Facebook is 18 years old.
The highest traffic occurs on Wednesday and Thursday at midday.
India has the highest potential ad reach on Facebook at 366.8 million people.
71% of Facebook users are on the platform to stay in contact with friends and family.
The engagement rate for Pages with fewer than 10,000 fans is 0.41%.
The engagement rate for Pages with 10,000 to 100,000 fans is 0.22%.
The engagement rate for Pages with more than 100,000 fans is 0.04%.

Facebook reported that 2.19 billion people can be reached through ads.
64.79% of web traffic arriving on third-party websites comes from Facebook.
Through ads, Facebook can reach 27.1% of the population aged 18 years or older.
Facebook ads can reach 41.0% of all internet users.
43.2% of Facebook’s ad audience is female, and 56.8% is male.
The top 5 countries with the greatest advertising reach are India, USA, Indonesia, Brazil, and Mexico. Australia didn’t make the top 20.
The average cost per click for any Facebook ad is $1.72
Facebook’s global advertising audience can reach 18.3% of males aged between 25 and 34.
Facebook’s global advertising audience can reach 12.7% of females aged between 25 and 34.

In 2024, Facebook will remain Australia’s most popular social media platform.
62.7% of Australia’s population can be reached through Facebook ads.
24.2% of Australians aged 16-64 say Facebook is their favourite social media platform.
All types of Facebook Page posts have an engagement rate of 0.05%. Video posts are the most engaging, with a rate of 0.11%.
Facebook Messenger is Australia’s second-most-popular social media app.
Australian users spend 20.15 hours per month on Facebook.
In Australia, Facebook ads have a potential reach of 16.65 million people.
Facebook makes up 65% of all web traffic arriving from third-party sites in Australia.
Android users open the Facebook app 184.4 times per month.
Facebook’s Australian audience is 52% female and 48% male.

Countries with the highest number of Facebook users:

India — 314.6 million
United States — 175 million
Indonesia — 119.9 million
Brazil — 109.1 million
Mexico — 83.8 million
Philippines — 80.3 million
Vietnam 66.2 million
Thailand — 48.1 million
Bangladesh — 43.3 million
Pakistan — 37.3 million

Facebook Messenger is Australia’s third-most-popular app based on monthly active users.
Advertisers could reach 979.4 million users on Facebook Messenger, placing it 7th among the world’s most ‘active’ social media platforms.
The latest figures indicate that roughly 12.1% of Earth’s people use Facebook Messenger today.
Messenger’s potential advertising reach of the population aged 18+ is 17.2%
44.5% of Facebook Messenger’s global users are female.
55.5% of Facebook Messenger’s global users are male.

The average engagement rate for any kind of Facebook post is 0.06%.
The average engagement rate for video posts is 0.08%.
The average engagement rate for image posts is 0.10%.
The average engagement rate for Facebook link page posts is 0.03%.
The average engagement rate for Facebook page status posts is 0.06%.

Facebook app – 188,300,000
Cristiano Ronaldo – 168,000,000
Samsung – 162,400,000
Mr Bean – 140,000,000
5-Minute Crafts – 126,000,000
Shakira – 124,000,000
CGTN – 120,000,000
Real Madrid C.F – 118,000,000
Will Smith – 116,000,000
Leo Messi – 106,000,000

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