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Social Media Statistics Australia – December 2015

SMPerth // 08th January 2016

Statistics compiled by SocialMediaNews.com.au for December 2015.
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As it’s a new month, it’s time to post the monthly update of social media usage in Australia.

Social Media Statistics Australia – December 2015

1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,900,000 UAVs
3. WordPress.com – 5,700,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,400,000
6. LinkedIn – 3,700,000
8. Twitter – 2,800,000 Active Australian Users approx (see calculation)
7. Blogspot – 2,500,000
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,200,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,800,000 Australian users (my estimation)
13. Yelp – 1,500,000
14. Flickr – 600,000
15. Pinterest – 300,000
16. Reddit – 120,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 19,000
21. Digg – 15,000
22. Delicious – 13,000
23. Periscope – 10,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • We expect to see a Facebook increase in Australian users over the longer term
  • Travel related social networks will increase over the summer months
  • Many of the smaller networks ranked 10+ continue to lose users every month and they don’t provide enough interest for people to return over and over.

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