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Social Media Statistics Australia – July 2016

SMPerth // 02nd August 2016

Statistics compiled by SocialMediaNews.com.au for July 2016.


In July we saw US telco giant Verizon purchase most of Yahoo! Inc in a $4.8 Billion USD deal.

In terms of social media news in Australia – July was a quiet month. Regardless, today we post the social media statistics report showing the most popular social networks in Australia over the month.

Social Media Statistics Australia – July 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,400,000 UAVs
3. WordPress.com – 5,500,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,200,000
6. LinkedIn – 3,450,000
7. Twitter – 2,800,000 Monthly Active Australian Users approx (see calculation)
8. WhatsApp – 2,400,000 Active Australian Users (see calculation)
9. TripAdvisor – 2,400,000
10. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
11. Tinder – 2,000,000 Australian users (my estimation)
12. Blogspot- 1,900,000
13. Yelp – 1,600,000
14. Flickr – 550,000
15. Pinterest – 290,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 15,000
21. Digg – 13,000
22. Delicious – 10,000
23. Periscope – 9,500

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • What do we consider a Social Network? A large mainstream brand that is built around user generated content, allows others users to connect with and follow users, and importantly the networks allow open discussion of topics. For example – that is why we consider YouTube as part of this list.
  • Whilst LinkedIn recently announced they have 433 million members worldwide, only 105 million unique members goto the site each month, i.e. one quarter of their member base is a monthly active user.
  • Most other networks remain fairly static in terms of user numbers. YouTube sees a slight increase.
Stats and research courtesy: Vivid Social. Figures correct as of 31/07/16.

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