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Facebook 101 // Pages

SMPerth // 06th June 2017

You’ve got a business and the time has come to do some marketing on social media and Facebook seems like a good place to start.

First of all, you’ll need to create a business page…but erm, how exactly do you go about creating a business page on Facebook?

If you’re unsure and feeling a bit out of your depths, then you’re in the right place.

Gather your business info

Although very simple, you actually need to be a little prepared before you go adding a business page to Facebook. Pulling together the relevant information beforehand will save you a tonne of pain in the setup process. We’ll go through some of the steps and best practices for setting up a Facebook business profile.

Sign up

Sign in to your Facebook account, or if you don’t already have one then you’ll need to create one. You have the option to create either a personal account or a business account. But you can’t have both.

Previously you needed to have a personal Facebook account to manage a business page, but now it is possible to create a business profile without one. There are some limitations so it is best to also have a personal account, but if for whatever reason you choose not to, then you can still go ahead and create a page purely for your brand.

Once you’ve created your page you can access it from the drop-down menu at the top far right of your page. Selecting your page means you will be able to post and comment as your brand.

The basics

Next, you’ll be asked to enter your business name and specify a page type. There are six different page types relating to the industry and type of business. Each one has a slightly different layout so it is worth taking a look and finding the best fit for your brand.

The following table gives you an overview of the features available for each page type;

 

local business or place company, organisation or institution brand or product public figures, sports entertainment (music, movies, TV) websites & blogs
short description yes yes yes yes yes yes
website yes yes yes yes yes yes
service yes yes yes yes yes yes
ratings & reviews  yes yes yes yes yes yes
email yes yes  no yes  no yes
phone yes yes  no yes no no
address yes yes  yes yes no no
map yes yes  no no no no
check-ins yes yes  no no no no
business hours yes yes  no no no no

Who are you?

After selecting the page type you’ll be guided through some steps to help set up the page and target audience.

Firstly you’ll have to choose one of the categories from the drop down menu and add some details about your business. Be informative and let people know what your business does, the products and/or services you offer. Include the URL of your website or online shop and once you have enough fans on your page it is best to customise the Facebook URL.

First impressions

Your cover photo and profile photo are also important to get right. Your profile photo is how you are identified by other users so brands usually use their logo for this image.

Beware: Facebook have a tendency to change things quite regularly so be sure to check the dimensions and file sizes suggested by Facebook’s help page before you add them otherwise they can end up cropping or being pixelated and out of focus.

The nitty gritty

Now it’s time to add all the little (but very important) details about your business. Navigate to your About in the left-hand side menu to edit the section.

Here you can add contact information, the business address, hours of opening as well as history and start dates of the business. You can also make updates to the category of your business if you find that the one you chose hasn’t got a layout or features you like.

This information will help you be found more easily in searches on both Facebook and search engines so it is important to be accurate and helpful in the details you provide.

The settings tab

Over on the top right of the menu bar is the settings tab. Sometimes this section is overlooked, but it actually houses some very important features.

There are features that allow you to control how content appears on your page, who can view your page, who can post on your page, who can make comments, send messages etc. There is also a section to add handy 3rd party apps, which are a great way of customising your page.

If you are working with a team you can add others and assign them roles in the settings tab. Simply add their name or email address and the level of access from an admin who has total access to mid-level moderators and then advertisers/analysts who have minimal access.

Make sure you explore this section and experiment with the different features offered to find what works best for your page and brand.

Post and promote!

The final thing to do before you announce your spankin’ new Facebook business page to the world is to post some content on there. Once you’ve lined up a few posts for people to look at start inviting all your friends to like your page, Facebook even makes it easy for you to ‘build your audience’ by inviting all your Facebook friends, or a select few.

Remember to add a Facebook logo on your website and your email signature, let people know online and offline about your page. Promote your page with whoever crosses your path – you’ll be well on your way to 100 fans before you know it!

But don’t stop there, keep up the posting and editing of features to reflect your business; as your business grows so should your Facebook page.

 

 

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