2024 Snapchat Statistics // Everything You Need to Know from SMPerth

This is it. The ultimate list of Snapchat Statistics that you need to know in 2024.

When was the last time you actually used Snapchat? It may surprise you that the app still averages over 383 million daily active users. Should you be on it, too?

We’ve scoured the web and compiled everything we could find into one complete record full of sources.

From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.

And if you’re wondering what all those Snapchat emojis mean, check out our guide here.

Here we go…

Every minute, 2.1 million snaps are created on Snapchat.
Snapchat has 406 million daily active users.
Snapchat has a potential ad reach of 677.7 million people, or 8.4% of the world’s population.
Snapchat’s largest audience is males aged 18 to 24.
Snapchat is the 10th most popular social media app in the world.
Around 49% of Snapchat users are female and 49.2% are male.
India has the most Snapchat users (200.97 million), followed by the U.S. (106.24 million.)
The third country based on the Snapchat audience is Pakistan (30.21 million)
96 million users use Snapchat daily in Europe.
The reach of Snapchat advertising audiences makes up 8.4% of the population aged 13+.
Snapchat scored 74 out of 100 points on a consumer satisfaction scale.
The average user opens the app 153.9 times per month.

Snapchat has 14 billion daily video views.

Snapchat reports that 677.7 million people can be reached with their ads.
Snapchat can reach 8.4% of the population aged 13 years or older.
Snapchat’s ad reach is 49% female and 49.2% male.
Snapchat ads reach 12.7% of total internet users.
India has the largest ad reach, with a total reach of 200,970,000
Australia is 15th with an ad reach of 7,850,000

Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.

13 – 17 years old
- Female – 9.7%
- Male – 8.9%
18 – 24 years old
- Female – 17.8%
- Male – 20.3%
25 – 34 years old
- Female – 11.2%
- Male – 12.4%
35 – 49 years old
- Female – 8.1%
- Male – 5.8%
50+ years old
- Female – 2.4%
- Male – 1.3%

In 2024, Snapchat is Australia’s sixth most-used social media platform.
Android users open the app 619.3 times per month, making it the most regularly opened social media app in Australia.
Australian Snapchat users spend the most time on the app worldwide, with 17 hours and 2 minutes monthly.
Snapchat has a potential ad reach of 7.85 million people in Australia.
Snapchat ads reach 29.5% of Australia’s population and 31.1% of all internet users.
3.7% of 16-64 year-olds say Snapchat is their favourite social media platform.
33% of users open Snapchat at least once a day.

India – 200,970,000
USA – 106,240,000
Pakistan – 30,205,000
France – 27,345,000
U.K – 23,670,000
Saudi Arabia – 22,635,000
Germany – 19,680,000
Iraq – 17,740,000
Egypt – 17,240,000
Mexico – 16,005,000

Australia is ranked 15th with a reach of 7,850,000

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