SEO can be a powerful marketing tool. And the more energy you and your SEO firm are willing to put into it, the more benefits you’ll see are being gained.

A simple definition of link building in 2015 is that it is the art of getting other websites to link to your website to improve your rankings in Google.

Bill Gate’s statement ‘content is king’ has reigned true, with effective SEO being about great content that’s rich, informative, useful and educational.

The difference though between outsourcing your SEO work to another country and opting for someone to do it locally – is huge.