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Intern Profile: Ciaran Foster

Ciaran has always been drawn to the screen like a moth to light. Metaphors aside, writing and digital technology are a constant source of intrigue and led him into his current degree.

Social Media Marketing: The Psychology of Colour

Intern-al Issues is a fortnightly blog written by our Intern Claire that looks at the latest issues and trends in digital marketing. Enjoy! Understanding the psychological effects of colour is vital when implementing a social media strategy. Colour can dictate how a person thinks and behaves and has a massive impact of the perception of a brand. […]

The Social Media Dictionary:
The Marketing 101 Edition

We have narrowed it down to 18 essential terms you must ultimately know if you want to succeed in the marking industry.  

Social Media Verification: Profile Authenticity & Perks

When building a following or moving into a wider public social media sphere, profile verification can give your brand authenticity and your followers the confidence that it’s really you.

The Evolution of Instagram Stories

Instagram Stories has come a long way from its humble beginnings back in August 2016.

5 Minutes With Ryan Northover

For this series of “5 Minutes with…” we caught up with Ryan Northover – Head of Social Media Strategy at News Corp Australia.

What is user-generated content and how can brands use it

With organic reach declining, brands are quickly catching onto user-generated content as part of their social media strategy!

Which Social Media Platform Should You Be Using – Part Two

Before implementing your social media strategy, it is essential first to understand the who, what and why of each social media platform.

Measure ROI on Social Media

Social media has taken over the lives of the majority of people with a smartphone – measuring the effectiveness of campaigns with hard results could determine whether or not it has been a success or a failure. Social media can be tricky to measure, especially if you have a specific campaign modelled for it. Today […]

Intern Profile: Owen Charles Johnstone

Owen loves meeting and talking to new people, it’s no wonder he found his home in marketing and public relations.

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