It’s that time of the year again where we make promises to ourselves and others that we (generally) don’t keep.
Fortunately, professional or workplace resolutions are often that bit easier to honour and are also a great way to get your head in the game for a new working year.
So, let’s look to the future and make some plans for social media marketing in 2017:
Try something new
Social is not a “nice to have”, it’s a “must have”. We know this. But are you engaging the right channels? Is there a platform you’ve been long considering, but not yet taken the leap?
In 2017 make a point of trying a new social channel. Consider some of the fast growth areas relevant to your brand, product or service, like: Snapchat, Instagram, LinkedIn and of course, the indomitable Facebook.
A word of caution: don’t attempt too much, too soon. To maximise your chances of success the key is: planning, time (investment) and consistency (effort).
Social tune up
To know where you’re going in 2017, you first need to have a sound understanding of where you’ve been. Take some time to evaluate your performance: dig up those end of year reports, hold it up against your strategy and business objectives.
What have you done well? What have you done not so well? What are your competitors doing? How can you be better across your social channels in 2017?
Invest in the right tools
If you’re not already, invest in and learn how to use a social media management tool: “future you” will thank you. Consider: Hootsuite, Tweetdeck, Sprout Social or Buffer, to name a few.
If you are already using a social media management tool, how can you use it to maximum effect? Are you using all of its in-built capabilities? Are you using it right?
In 2017, let’s vow not to waste our marketing dollars; get your investments working for you!
Video, video, video
You’ve probably heard it 2,016 times in 2016: but video is where it is at. What does this mean for you? It means you need to seriously explore opportunities to leverage this medium for your brand, or risk missing out.
If you are already across video content, seriously consider increasing your investment.
Part of the same video-animal, live streaming is hot and it is here to stay.
If 2016 is anything to go by, live-streaming is set to have a major impact on marketers in 2017. If you haven’t yet experimented with live streaming, have a go! Brands that can find unique ways to use live-streaming are destined for success.
Happy New Year!