Do better with less.
SMPerth founder Meg Coffey recently travelled to Content Marketing World 2019 in Cleveland to find out all the latest trends, tips and tricks. What did she learn?
Well, if we want to be effective marketers – not just content marketers, but masters of our industry – we need to do more with less, that old quality over quantity chestnut.
Here’s a recap from the sessions she attended and commentary from some of the best.
Looking forward to my first Content Marketing World conference! What should I expect? #CMWorld pic.twitter.com/NHX2MJD9c7
— Aimee (@aimees_images) September 2, 2019
Slow down.
We all need to slow down. The volume we are creating isn’t helping anyone. There is so much content out there but only 35% of us know if it’s effective. – @annhandley #CMWorld
— Meg Coffey (@TexanMeg) September 4, 2019
We are all caught up in the wheel of busy. @annhandley #cmworld pic.twitter.com/ILEaeeXeEt
— Ashley Zeckman (@azeckman) September 4, 2019
Don’t half ass two things, whole ass one thing.
Law 4 from @JoePulizzi’s opening #CMWorld keynote reminds me of a similar rule I follow, courtesy of the great Ron Swanson: “Don’t half-ass two things. Whole-ass one thing.” pic.twitter.com/AHlZ7rtqer
— Lindsay In Real Life (@LindsayIRL) September 4, 2019
We live in a world where your competition is literally at your customer’s feet. All it takes is a simple search. Top of mind awareness means nothing now. – @ConverseDigital @TomMartin #CMWorld
— Meg Coffey (@TexanMeg) September 4, 2019
In the 3 years that @BuzzFeed lost half of its social shares, average shares of @nytimes content tripled. Quality content is still actively sought out and valued. @lquaint #CMWorld
— Meg Coffey (@TexanMeg) September 5, 2019
Consumers will happily binge on quality content – amazing content is the price of admission. The problem for marketers is a perceived lack of quality. @lquaint #CMWorld
— Meg Coffey (@TexanMeg) September 5, 2019
Don’t rule out email marketing
“We’re back to 1999. Email marketing is where it’s at. Prepare for the end of social – what is your plan without it? How can you build your audience?” @JoePulizzi pic.twitter.com/3eHH571j42
— Meg Coffey (@TexanMeg) September 4, 2019
Education is where it’s at
It’s our job to better educate our bosses, we can’t expect them to “just get it” and understand why content marketing is a vital part of the overall strategy.
The need for content marketers to do a better job of educating and selling to higher ups is an emerging theme for me so far at #CMWorld
— Lauren Quaintance (@lquaint) September 4, 2019
When you trade integrity for metrics, you’ve lost everything. ????@unmarketing #CMWorld
— Meg Coffey (@TexanMeg) September 4, 2019
Our favourites were just too good!
Too many tweetables to keep up with. @AndrewAndPete deliver on the hype. Love love loved that presentation. #CMWorld
— Meg Coffey (@TexanMeg) September 4, 2019
So many takeaways from @DrewDavisHere at #CMWorld. Stop the funnels and own the loyalty loop – don’t tell me you’re different, show me.
— Meg Coffey (@TexanMeg) September 5, 2019
And one tiny pet peeve…
Swag bag full of paper… straight into the bin. Why bother when it’s just pure waste?! ??????????????? pic.twitter.com/Pb20aCFhxX
— Meg Coffey (@TexanMeg) September 6, 2019
So that’s it in a very narrow look. Content Marketing World 2019 is the largest and most reputable conference on the topic; attendance should be on everyone’s professional development bucket list.
Didn’t make it to Content Marketing World 2019? The State of Social is a bit closer to home – we’d love to see you there!
