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Social Media Statistics – April 2014

SMPerth // 03rd May 2014
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Statistics compiled by SocialMediaNews.com.au for April 2014.

It’s time to post the monthly stats report showing the most popular social networks in Australia over April 2014.

Social Media Statistics Australia – April 2014

1. Facebook – 13,200,000 users (according to Ad tool)
2. YouTube – 12,700,000 UAVs
3. WordPress.com – 6,150,000
4. Tumblr – 4,800,000
5. LinkedIn – 3,500,000
6. Blogspot – 2,800,000
7. Twitter – 2,500,000 Active Australian Users (see calculation)
8. Instagram – 1,600,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,350,000
10. Snapchat – 1,070,000 Active Australian Users (see calculation).
11. Flickr – 780,000
12. Pinterest – 400,000
13. Yelp – 185,000
14. MySpace – 180,000
15. Reddit – 170,000
16. Google Plus – approx 65,000 monthly active Australian users (my estimation *revised*)
17. StumbleUpon – 56,000
18. Foursquare – 33,000
19. Digg – 22,000
20. Delicious – 20,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Key Points To Note:

  • Growth in user numbers is fairly static across the social networks in Australia. We don’t expect this trend to change.
  • We are seeing slight losses every month from ‘Tier 2? and ‘Tier 3? social networks that are not as mainstream.
  • Facebook is still seeing growth on a yearly basis. On a monthly basis sometimes there are gains, other times the numbers remain static.
  • Blogging sites such as WordPress and Tumblr remain very popular.

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