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Social Media Statistics Australia – August 2016

SMPerth // 05th September 2016
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Statistics compiled by SocialMediaNews.com.au for August 2016.
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Everybody knows we love stats. Here are the Australian statistics for social media use for this month…

Social Media Statistics Australia – August 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,450,000 UAVs
3. WordPress.com – 5,450,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,200,000
6. LinkedIn – 3,400,000
7. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
8. Twitter – 2,800,000 Monthly Active Australian Users approx (see calculation)
9. TripAdvisor – 2,500,000
10. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
11. Tinder – 2,000,000 Australian users (my estimation)
12. Blogspot- 1,800,000
13. Yelp – 1,600,000
14. Flickr – 540,000
15. Pinterest – 280,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 15,000
21. Digg – 13,000
22. Delicious – 10,000
23. Periscope – 9,500

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • WhatsApp has seen a 30% increase in users since early 2015. This means WhatsApp now has more monthly Australian users than Twitter.
  • Many people have commented to me that LinkedIn is seeing a shift in user content. There is now somewhat less business discussion and more personal postings, memes, and viral picture type content. Whilst some of this content does gain strong traction, is this type of content the true purpose for the LinkedIn networking site?
  • LinkedIn recently announced they have 433 million members worldwide, only 105 million unique members goto the site each month, i.e. one quarter of their member base is a monthly active user.

 

Stats and research courtesy: Vivid Social. Figures correct as of 31/08/16.

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