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Social Media Statistics Australia – February 2015

SMPerth // 03rd March 2015
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Statistics compiled by SocialMediaNews.com.au for February 2015.

It is the beginning of autumn and time to post the second report for 2015, showing the most popular social networks in Australia over February.

Typically over the summer months we see less business use on social media, with more leisure based updates.

Social Media Statistics Australia – February 2015

1. Facebook – 13,800,000 users (steady)
2. YouTube – 13,500,000 UAVs
3. WordPress.com – 6,100,000
4. Tumblr – 4,700,000
5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
6. LinkedIn – 3,300,000
7. Blogspot – 2,850,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. TripAdvisor – 2,000,000
10. Tinder – 1,500,000 Australian users (my estimation)
11. Yelp – 1,500,000
12. Snapchat – 1,070,000 Active Australian Users (see calculation).
13. Flickr – 700,000
14. Pinterest – 350,000
15. Reddit – 160,000
16. MySpace – 1200000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 50,000
19. Foursquare/Swarm – 25,000
20. Digg – 18,000
21. Delicious – 16,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Feel free to view our report for January to compare the figures with last month.

Key Points to Note:

  • LinkedIn sees a rise over the month as more users come back to work from summer holidays.
  • An independent researcher confirms there are about 60,000 monthly active Australian users on Google Plus, which is inline with research. Globally the figure is around 12 million active users per month. It is clear with these numbers that the social networking aspect of G+ is only used by a very small percentage of internet users.
  • Most other social networks see small increases or decreases over the month.

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