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Social Media Statistics Australia – February 2016

SMPerth // 02nd March 2016
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Statistics compiled by SocialMediaNews.com.au for February 2016.
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Last month we saw Facebook reach 15 million users in Australia, which is approximately 62.5% of the total 24 million population.

Social Media Statistics Australia – February 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,100,000 UAVs
3. WordPress.com – 5,600,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,400,000
6. LinkedIn – 3,750,000
7. Twitter – 2,800,000 Monthly Active Australian Users approx (see calculation)
8. WhatsApp – 2,400,000 Active Australian Users (see calculation)
9. Blogspot – 2,350,000
10. TripAdvisor – 2,200,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,900,000 Australian users (my estimation)
13. Yelp – 1,550,000
14. Flickr – 580,000
15. Pinterest – 290,000
16. Reddit – 110,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 19,000
21. Digg – 15,000
22. Delicious – 13,000
23. Periscope – 10,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • Blogger/ Blogspot sees slow decline as a blogging platform, possibly because this Google owned product doesn’t get much updates or support anymore.
  • As I have mentioned over my past reports, a Facebook increase was expected and we’ve seen an increase of 1 million users over the last couple months. This is now reflected in their advertising tool.
  • Travel related social networks will increase their users over the summer months
  • Theoretically, the leap year creates some kind of statistical addition to every social networks user numbers this month.

 

Stats courtesy: Vivid Social Research DivisionFigures correct as of 29/02/16.

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