Over the last year we have seen social media growth in Australia rather stagnant, however it’s important to keep check of the monthly figures to gauge any changes or up-and-coming new players in the market.
In June we saw some large news where Microsoft has agreed to aquire LinkedIn. Whist this may not bring in new users immediately it does have the potential to increase sign-ups over the longer term and possibly even a different product roadmap.
The Australian Federal Election (#Auspol) is generating a lot of social media interest online. Both Malcolm Turnbull and Bill Shorten use social media as one of their main messaging instruments to reach the general public. We saw the party leaders have a political discussion broadcasting live on the Facebook website.
Social Media Statistics Australia – June 2016
1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,350,000 UAVs
3. WordPress.com – 5,550,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,300,000
6. LinkedIn – 3,500,000
7. Twitter – 2,800,000 Monthly Active Australian Users approx (see calculation)
8. WhatsApp – 2,400,000 Active Australian Users (see calculation)
9. TripAdvisor – 2,350,000
10. Blogspot- 2,050,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 2,000,000 Australian users (my estimation)
13. Yelp – 1,600,000
14. Flickr – 550,000
15. Pinterest – 290,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 16,500
21. Digg – 14,000
22. Delicious – 11,000
23. Periscope – 10,000
(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).
Key Points to Note:
- What do we consider a Social Network? A large mainstream brand that is built around user generated content, allows others users to connect with and follow users, and importantly the networks allow open discussion of topics. For example – that is why we consider YouTube as part of this list.
- Whilst LinkedIn recently announced they have 433 million members worldwide, only 105 million unique members goto the site each month, i.e. one quarter of their member base is a monthly active user.