As mentioned in November, at this time of year we generally see a decline in business related social networking and more social/ recreational type engagement – posting photos and updates of Christmas/ Summer holidays, holiday plans, selfies on the beach – instead of more general business related talk and discussion. We obviously also see more people visiting travel related websites, whilst not specifically a ‘social networking activity’ has plenty of influence on what we post on social media websites.
You can view last months report for November 2013 to compare movements.
Social Media Statistics Australia – December 2013
(Please note all stats represent the number of Unique Australian Visitors [UAVs] to the site over December – except for Facebook which is the number of active monthly users as reported by Facebook themselves).
- Facebook – 12,800,000 users according to Ad tool, 12,000,000 monthly Australian users (according to Facebook figures).
- YouTube – 12,200,000 UAVs
- WordPress.com – 6,100,000
- Tumblr – 4,700,000
- LinkedIn – 2,900,000
- Blogspot – 2,900,000
- Twitter – 2,500,000 Active Australian Users (see calculation)
- Instagram – 1,600,000 Active Australian Users (see calculation)
- Snapchat – 1,070,000 Active Australian Users (see calculation).
- TripAdvisor – 1,0050,000
- Flickr – 820,000
- Pinterest – 450,000
- Yelp – 220,000
- MySpace – 200,000
- Reddit – 160,000
- Google Plus – approx 70,000 monthly active Australian users (estimation *revised*)
- StumbleUpon – 65,000
- Foursquare – 40,000
- Digg – 28,000
- Delicious – 22,000
Key Points to Note:
- Whilst blogging is not necessarily a new idea (far from it), it is becoming much more accessible for average internet users. 1 or 2 years ago many people would not consider creating even a simple WordPress.com blog. However now we are seeing even novice internet users are creating their own blogs for personal, professional or commercial reasons. As a result over the last year we have seen Blogging websites like WordPress and Tumblr continue to gain new users in Australia.
- Over the Christmas and Summer holiday period we see business related social networking dip, hence the slightly lower stats for LinkedIn this much.