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Social Media Statistics – May 2014

SMPerth // 05th June 2014
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Statistics compiled by SocialMediaNews.com.au for May 2014.

It’s time to post our monthly stats report showing the most popular social networks in Australia over May 2014.

Social Media Statistics Australia – May 2014

1. Facebook – 13,200,000 users (steady, according to Ad tool)
2. YouTube – 12,750,000 UAVs
3. WordPress.com – 6,200,000
4. Tumblr – 4,850,000
5. LinkedIn – 3,650,000
6. Blogspot – 2,900,000
7. Twitter – 2,500,000 Active Australian Users (see calculation)
8. Instagram – 1,600,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,400,000
10. Snapchat – 1,070,000 Active Australian Users (see calculation).
11. Flickr – 760,000
12. Pinterest – 390,000
13. Yelp – 185,000
14. MySpace – 175,000
15. Reddit – 170,000
16. Google Plus – approx 65,000 monthly active Australian users (my estimation *revised*)
17. StumbleUpon – 55,000
18. Foursquare – 33,000
19. Digg – 22,000
20. Delicious – 20,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Key Points To Note:

  • Growth in user numbers is fairly static across the social networks in Australia. We don’t expect this trend to change.
  • For the month, Facebook did not report any gain in users.
  • Blogging sites such as WordPress and Tumblr remain very popular as some users shift from using just traditional social media to more creative platforms.
  • There has been some speculation around the industry that apps like Tinder, Grinder etc get over 1 million Australian visitors/users per month. Getting Australian app data is near impossible so when hearing such figures, take them with a grain of salt. But I do believe popular iTunes/Android apps in Australian can top 1 million users per month, just look at Instagram, Snapchat etc.

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