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6 Things you will learn at State of Social

SMPerth // 05th June 2018

We are quickly approaching Perth’s State of Social conference.

The inaugural event will bring together industry peers including entrepreneurs, consultants and businesses who embrace social media in their marketing strategy.

 If you are thinking of attending State of Social, and why wouldn’t you be, here are six things you will learn:

1. The importance of using micro influencers to leverage your brand.

Engaging a popular digital personality is an essential part of influencer marketing, but how do you find the right influencer? Do you go with the big guns with the larger following, or do you go for a niche influencer?

2. Getting creativity right to improve performance.

Boosting business performance and sales is much more than nailing the creative aspect. Businesses need to make sure their brands are engaging and relevant to consumers. So how much are other businesses investing in creativity and how do we measure its effectiveness?

3. The fundamental drivers of human behaviour.

Wouldn’t you love to find out why humans do what they do and buy what they buy?

4. How to change human behaviour.

We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more. Adam Ferrier will equip you with the tools to change human behaviour with the perfect concoction of psychology and behavioural economics.

5. The rise of AI in the marketing landscape.

You may think of Artificial Intelligence as big bots taking over the world, but it is much more than intelligent machines, and whether you realise it or not, we are already preview to it. From Netflix recommendations to speech recognition, artificial intelligence has already infiltrated our everyday lives. Learn how artificial intelligence helps marketers to foster customer engagement and increase sales.

6. Utilising messaging to communicate effectively and efficiently with clients.

In a world where humans thrive off of immediacy and instant gratification, AI helps businesses to meet this desire through message-based customer interaction. From WhatsApp to Facebook Messenger, there are a variety of messaging platforms that can help you respond to clients more efficiently and effectively.

 

If any of the above reasons weren’t enough to pique your interest to attend State of Social, then consider it to be the ultimate social networking event and educational platform to take your advertising game to the next level.

For more information and to book tickets, visit www.stateofsocial.com.au.

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