A group look at how behaviour affects the marketing mix and where the experts think brands need to head in the future.
The digital conversation about brands and behaviour has never been more important, especially in Western Australia.
Our panel highlights the challenges faced when trying to explain the importance of brands, often to people who don’t believe in them. They discuss why you should stick to your brand D.N.A and not just jump on every social movement or event that arises.
Andrew Mathwin from Draftstars paints a clear picture for us – “You got to know your brand and you’ve got to also know your customer”
The panel session included:
- Gavin Bain, Meerkats
- Derry Simpson, 303 MullenLowe
- Andrew Mathwin, Draftstars
- Facilitator: Meg Coffey, Social Media Perth