WANT TO CONVINCE YOUR BOSS TO PAY FOR YOUR TICKET? HEREâ€™S HOW TO DO IT. LIKE A BOSS.
With a rollcall of social and digital marketing royalty on the bill, State of Social 2019 tickets are being snapped up faster than Facebookâ€™s algorithms change.
Time to dust off the company credit card and get your boss on board (and thinking that buying a ticket was their idea all along).
Tactic #1: Make your boss think theyâ€™re on Shark Tank
Anything that generates more value than it costs is an investment, not an expense.
So, when you convince your boss, focus on the upside of investing in a State of Social ticket. The potential to up your companyâ€™s digital marketing results. The knowledge you can share with your colleagues. The immediate and ongoing return on your bossâ€™s very wise investment.
Tactic #2: Make â€˜yesâ€™ easier to say
Ask your boss what they would like to achieve, marketing-wise, in 2019. Theyâ€™re likely to say something like â€˜generate more leadsâ€™ or â€˜boost conversionsâ€™ or â€˜double salesâ€™.
Then ask, â€˜Are you willing to invest in my training to help us do that?â€™ What sort of boss would say â€˜noâ€™?
Tactic #3: Think like car salesman
You walk into a car showroom to buy a $30,000 car. The salesman shows you a $45,000 car, then a $34,000 car. Suddenly, the $34,000 car looks like a good option, despite being $4,000 over budget.
If your boss is wavering on the cost (sorry, the â€˜investmentâ€™), present them with two options:
- The very affordable State of Social 2019 ticket (available for just $495 excl. GST).
- The extortionate cost of attending a conference in the USA (over AU$2,000 for the top ticket, plus airfare, hotel and expenses). Your boss could send your whole team to State of Social 2019 for that.
Tactic #4: Break it down for your boss
Thereâ€™s a reason software and streaming services switched to subscriptions: paying $10 a month is way more palatable than finding a one-off-upfront payment running to hundreds of bucks. Who misses $10 a month, right?
Break the cost of your State of Social 2019 ticket down into monthly installments. Nab a general admission ticket and thatâ€™s $41.25 (excl. GST) per month for a year. Just $41.25 to bask in the brilliance of digital marketingâ€™s most brilliant minds and return to work brimming with game-changing ideas. Itâ€™s a steal!
Tactic #5: Tap into your bossâ€™s FOMO
You know that general admission option we just mentioned? Itâ€™s only available before 1 June 2019. Your boss really needs to pull their finger and credit card out.
Canâ€™t face your boss?
Too easy. Simply copy, paste and customise our email templateÂ and let our words do all the hard work to convince your boss.