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State of Social ’19 // The Recap


How good was State of Social ’19?!

Over 425 guests gathered at Optus Stadium for an incredible day of learning and laughing.

With 3 international keynotes, 3 interstate presenters and a group of local panellists, #StateofSocial19 delivered a smorgasboard of information. Here’s a recap of the stories we told:

THE LIFE-CHANGING (AND TERRIFYING) TECHNOLOGY THAT’S AROUND THE CORNER

The tech revolution is ongoing. But are you ready for what’s next? As much as digital technology and social media over the past 10 to 15 years have completely altered the way we live, there is much, much more disruption to come – and some of it is as terrifying as it is awe-inspiring.

CHRIS MESSINA SPEAKS AT #STATEOFSOCIAL19

Technologist Chris Messina, the inventor of the #, presented his first ever public discussion on future technologies since leaving Silicon Valley to become a digital nomad, in February of this year.

KIM MCKAY SPEAKS AT #STATEOFSOCIAL19

If you want your brand to be around beyond the next decade, it’s time to focus on influence, warns Kim McKay. Actually, the founder of Klick X – one of the Asia-Pacific region’s most awarded communications agencies – says she’d be focusing on “little else”.

PRIVACY AND TRUST TOP TRENDS AS CONSUMERS CHANGE SOCIAL USE

An increased focus on privacy, joining smaller social media groups rather than posting updates publicly, and distrust of everything from voice technology to Facebook itself are just some of the real trends being seen in social media use in 2019.

JENN HERMAN SPEAKS AT #STATEOFSOCIAL19

Instagram blogger Jenn Herman says one of the biggest mistakes social media managers and marketers make is thinking Facebook and Instagram are the same thing.

MATT NAVARRA SPEAKS AT #STATEOFSOCIAL19

Matt Navarra told State of Social ’19 that Facebook pages are becoming less of a focus with groups, communities, messaging apps and bots considered areas of importance.

FAKE NEWS AN OPPORTUNITY FOR TRADITIONAL MEDIA

The rise of “fake news” is actually an opportunity for traditional publications and journalists to stand out based on quality, credibility and trust.

JONATHAN HARLEY SPEAKS AT #STATEOFSOCIAL19

Jonathan Harley discussed the intersection of technology, social, media and journalism from his 20 years’ experience working in media and technology.

CHRIS WIRASINHA SPEAKS AT #STATEOFSOCIAL19

At State of Social ’19 Pedestrian TV co-founder Chris Wirasinha discussed the evolution of brand; “we really wanted Pedestrian to be the Australian home of pop-culture when we started writing about local stories, that really resonated when Facebook arrived, that was the turning point for the brand,” he said.

STATE OF SOCIAL ’19 // THE VIDEO VERSION

Ain’t no conference like a State of Social conference!

STATE OF SOCIAL ’19 // THE SOCIAL GALLERY

Oh what a day it was!
425 amazing marketers gathered at Optus Stadium for a day of learning, laughter and fun.

ONLY A FEW DAYS AND A HANDFUL OF TICKETS LEFT. GRAB YOURS QUICK.

Here comes 25 June and State of Social ’19. And there goes your chance to be there at Optus Stadium.

DIGITAL MARKETING MAVEN MEG COFFEY AND ENTREPRENEUR EXTRAORDINAIRE HUGH STEPHENS JOIN #STATEOFSOCIAL19

Announcing the latest additions to the thought panels probing the darkest recesses of the digiverse at State of Social 2019: Entrepreneurs Meg Coffey and Hugh Stephens.

ONE LAST CHANCE TO GRAB YOUR STATE OF SOCIAL TICKET

#StateofSocial19’s stars align in Perth on 25 June. Our mission: to explore new strategies and to boldly go where no digital conference has gone before.

DAVE STEWART AND MATT POPKES ADDED TO STATE OF SOCIAL ’19 LINE UP

Introducing IP VIP Dave Stewart and digital strategy star Matt Popkes, two more big-name, big-brain panellists joining the rollcall of digital marketing royalty at State of Social 2019.

DIGITAL INFLUENCE EXPERT KIM MCKAY JOINS STATE OF SOCIAL ’19

Want to build a successful brand? Make it iiinfluential (with three i’s). Kim McKay of Klick Communications fame will explain how in her keynote at State of Social 19.

RAZOR-SHARP REPORTER JENNA CLARKE TO JOIN #STATEOFSOCIAL19

In the roiling sea of digital and social news, how can you keep your head above water? Razor-sharp reporter Jenna Clarke and State of Social’s New News panel will tell you.

NOT ANOTHER DIGITAL MARKETING CONFERENCE…

“Oh no, not another digital marketing conference!”
That’s right, State of Social isn’t.

STADIUM-BUSTING UNCONFERENCEY VALUE FOR MONEY

World-class digital marketing keynotes. Talent-packed discussion panels. Taste-bud-tingling gastronomy. Can Optus Stadium contain so much State of Social value?

WHAT YOU’LL LEARN AT STATE OF SOCIAL ’19

Red-hot social trends. Blue-sky digital speculation. An all-day grey-cell workout. Don’t learn the hard way. Grab your ticket to State of Social 2019 while you still can.

WEEKS TO GO UNTIL STATE OF SOCIAL ’19

Only six weeks to go! Here’s your State of Social ’19 countdown – our top ten reasons to book your place before time – and tickets – run out.

PEDESTRIAN.TV POWERHOUSE CHRIS WIRASINHA TO JOIN STATE OF SOCIAL ’19

How is the digital landscape changing? Ask the guy who landscaped it, digital publishing and Pedestrian.tv powerhouse Chris Wirasinha.

TOP INSTAGRAM TIPS FROM JENN HERMAN

Give it some personality. So many people, especially businesses, try to make it too ‘corporate’. That’s not what Instagram is.

MEET THE FOUNDER OF THE HASHTAG

When Chris Messina took his idea for something called a ‘hashtag’ to Twitter, they rejected it out of hand.

MEDIA MASTERMIND CLIVE BINGWA JOINS STATE OF SOCIAL ’19 LINE UP

In our post-truth, fake-news era, it can be hard to know where to put your trust, let alone your media budget. See the light with media mastermind Clive Bingwa at State of Social ’19.

DIGITAL STRATEGY AND CONTENT PIONEER, JONATHAN HARLEY JOINS STATE OF SOCIAL ’19

Stop press! Start tweeting! Jonathan Harley, digital content and new-news pioneer, is speaking at State of Social ’19.

SUPERSIZE YOUR DIGITAL LEARNINGS AND EARNINGS

Big up your digital knowledge, social network and rep. State of Social 2019 is going large, with a bigger tribe and more big-name speakers sharing big ideas, tactics and strategies.

HASHTAG INVENTOR CHRIS MESSINA TO JOIN STATE OF SOCIAL

What’s the next big thing for social and digital? Ask Chris Messina, digital doyen and hashtag inventor, at State of Social 2019 in Perth.

BECOME A SOCIAL AND DIGITAL SUPERHERO OVERNIGHT

Come along to State of Social 2019 super-hungry. Leave a social and digital superhero, with a head full of real insights and real strategies.

WHY SHOULD YOU ATTEND STATE OF SOCIAL? [VIDEO]

State of Social is all about spotting the next big social and digital waves and helping you surf them. Get your tickets today >>

STATE OF SOCIAL ’19: NOT YOUR AVERAGE CONFERENCE

State of Social ’18: “Nobody can top that!”
State of Social ’19: “Hold my beer”

HOW TO MANIPULATE, WE MEAN, CONVINCE YOUR BOSS TO BUY YOUR SOS ’19 TICKET FOR YOU

State of Social 2019 boasts a rollcall of social and digital marketing royalty. You need to convince your boss to pay for your ticket soon. Here’s how…

INSTAGRAM ICON JENN HERMAN JOINS STATE OF SOCIAL

What’s next for Instagram? What’s the secret to Insta-marketing? Insta guru Jenn Herman has the inside track and she’s coming State of Social ’19.

UK’S MATT NAVARRA TO JOIN STATE OF SOCIAL

Meet Matt Navarra, social swami, digital doyen and the first in the rollcall of digital marketing royalty we’ll be announcing in the coming weeks and months.

WHY ATTEND STATE OF SOCIAL 2019? BECAUSE, BECAUSE, BECAUSE

Australia’s largest social media marketing conference is getting bigger, better and even more unconferencey. Snap up your tickets to State of Social 2019.

STATE OF SOCIAL RETURNS IN 2019

Australia’s most unconferencey conference is back: State of Social.

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