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The Recap // May 2020

SMPerth
Posted by SMPerth June 2, 2020 3 Min Read

Do you know what’s happening? Our readers do!

Everyone likes to stay up to date with the latest news, no more so than those in digital marketing.

Here’s a recap of what they loved reading in May 2020.

  1. 2020 FACTS & FIGURES // INSTAGRAM STATISTICS – We’ve scoured the web and compiled everything we could find into one complete record, full of sources.
  2. DISNEY FAILS TO MASTER THE FORCE IN SOCIAL MEDIA – The temptation is to approach social media cautiously, with as many rules and protections in place as the fine print can hold. But this can backfire, spectacularly.
  3. HOW LONG? A GUIDE TO SOCIAL MEDIA POST LENGTH – It can be hard to know whether you are saying too much or just not enough, not to mention the frequently changing character limits.
  4. HOW (NOT) TO WRITE A MARKETING EMAIL DURING A PANDEMIC – You may even be tempted to emulate some of the COVID-19 messaging you see other brands and businesses using.
  5. HOW TO PLAN YOUR SOCIAL MEDIA CONTENT CALENDAR IN THE TIMES OF COVID – With the new normal comes a lot of changes and a lot of restrictions that may not fit within your strategies but like Debbie Allen once said, “But out of limitations comes creativity.”
  6. MANAGING YOUR PERSONAL BRAND IN SOCIAL MEDIA – It’s interesting to see how other marketers, writers and freelancers choose to present themselves on social media, each sitting somewhere on a sliding scale from all business to all play.
  7. HOW CORONA VIRUS IMPACTS ON INFLUENCER MARKETING – This information will hopefully provide guidance for marketers and influencers during such an uncertain and challenging time, while informing and educating decision makers while they continue to run their business.
  8. YOUTUBE ANALYTICS // 10 KEY METRICS TO TRACK FOR IMPROVED VIDEO PERFORMANCE – To make the most of your YouTube content, we’ve made a list of 10 key metrics to track to improve your video performance.
  9. ARE YOU USING VIRTUAL BACKGROUND ON YOUR ZOOM CALLS? – Seeing a rising popularity of filters on social media, it would be an added bonus to follow suit and create something similar on this platform so being able to have a virtual background was a no-brainer.
  10. DOWNLOAD // SOCIAL MEDIA CHECKLIST – A social media checklist is a quick and very important way to keep you more organised as a social media manager.

So that’s May 2020. Wonder what was hot last month? Check out our April Recap…

Or if you’re in the mood to learn, check out our online courses covering all the social media topics you can think of.

The Recap // May 2020