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Training & Workshops // 2018 Masterclass Schedule

SMPerth // 15th December 2017

It’s time to get your learn on!

Social Media Perth is the city’s largest community for the social media minded: a “knowledge economy” for digital empowerment through education, online resources and networking.

Led by social media strategist Meg Coffey, Social Media Perth delivers workshops every year, attended by marketers and non-marketers alike, looking at real-world and industry specific application of digital trends.

All training sessions are held at the InterContinental Perth City Centre and include a delicious morning tea and an opportunity to network. We keep the groups small so there is plenty of opportunity to ask questions and interact with other guests; relax and have some fun while we learn in a laid back environment!

We have introduced 3 new courses for this year, taking our offering to 7 different topics across the realm of social media and digital marketing. If there’s a topic we haven’t covered, or if you’d like some one-on-one training, get in touch and we’ll see what we can do!

 

February

SOCIAL MEDIA FOR BUSINESS // Thursday February 1 from 8.30am
Social media: broken down the nuts and bolts! We will take you on a tour of Facebook, Twitter & Instagram and provide practical tips and tricks to increase your ROI in a resource poor environment.

This is a beginner-intermediate level course, ideal if you’ve dipped your toe in social waters and are ready to learn more. Every attendee will also receive access to our online resource centre.

Tickets from $175+gst

View Details // Register here >

 

WORKING WITH INFLUENCERS // Friday February 2 from 9am
Influencers have changed the face of marketing – do you know how to capitalise? We will show you how to spot the fakes from a mile away and ensure that you are getting honest and authentic engagement from your campaigns. Influencer marketing is serious business and we will give you the skills to make it work for you. This course will feature two presenters – hear direct from the agency and the influencer.

This is an intermediate level course, for those who want to get involved in influencer marketing but aren’t quite sure how to effectively add it to their marketing mix. Every attendee will also receive access to our online resource centre.

Tickets from $175+gst

View Details // Register here >

 

INSTAGRAM MARKETING – HASHTAGS, CONTENT & GROWTH // Thursday February 16 from 9am
There’s no denying the power of Instagram – but there’s much more to it and just posting pretty pictures. Do you know how to make it work for business? From regrams to hashtags, community engagement and remaining authentic, let’s discuss the best way to increase your presence and maximize your ROI. This course will feature two presenters – hear best practices from the strategist and hot tips & tricks from the curator.

This is a beginner-intermediate level course, ideal if you’ve gotten started with Instagram and are ready to learn more. Every attendee will also receive access to our online resource centre.

Tickets from $175+gst

View Details // Register here >

 

March

CONTENT MARKETING – CREATION, CURATION & STRATEGIES // Thursday March 1 from 9am
Content is king, but context is Queen. So, are you making a difference, or just making noise? Welcome to the wonderful world of creation and curation: let us teach you the tips and tricks to give you success in the crowded space of content marketing.

This is an intermediate-advanced level masterclass, perfect if you have a basic understanding of digital marketing but are ready to take kick your content game up a notch.

Tickets from $155+gst

View Details // Register here >

 

STRATEGY & REPUTATION MANAGEMENT // Thursday March 22 from 9am
It’s no longer about the 4P’s of marketing – it’s all about the 4C’s. Do you understand where you business falls in this new way of communicating? West Australians rely on reviews more than any other state – how do you look when they search online?

This is a beginner-intermediate level course, ideal for those wanting to learn more about how to control what people find online about their business and create an effective digital strategy.  Every attendee will also receive access to our online resource centre.

Tickets from $155+gst

View Details // Register here >

 

UNDERSTANDING FACEBOOK ADVERTISING // Thursday March 29 from 9am
Do you understand where your advertising budget is going? Are you tired of pressing the blue button and not getting results? Facebook advertising is an extremely powerful medium… when used correctly. Let us show you how.

This is an intermediate level course, ideal if you’ve boosted a few posts or run a campaign or two and are ready to learn more. Every attendee will also receive a resource packed 35+ page workbook and access to our online resource centre.

Tickets from $195+gst

View Details // Register here >

 

April

SOCIAL MEDIA FOR BUSINESS // Thursday April 19 from 8.30am
Social media: broken down the nuts and bolts! We will take you on a tour of Facebook, Twitter & Instagram and provide practical tips and tricks to increase your ROI in a resource poor environment.

This is a beginner-intermediate level course, ideal if you’ve dipped your toe in social waters and are ready to learn more. Every attendee will also receive access to our online resource centre.

Tickets from $175+gst

View Details // Register here >

 

May

FACEBOOK MARKETING – ADVERTISING, ANALYTICS & CONTENT BASICS //  Thursday May 10 from 9am
Sounds foundations are key to long term success. This course explores crucial, technical elements of the platform to ensure you leave with a firm understanding of Facebook Insights.

This is an beginner-intermediate level course ideal for those with an operational business page looking to go in depth with some of the more complex aspects of the platform.  Every attendee will also receive access to our online resource centre.

Tickets from $155+gst

View Details // Register >

 

CONTENT MARKETING – CREATION, CURATION & STRATEGIES // Thursday May 31 from 9am
Content is king, but context is Queen. So, are you making a difference, or just making noise? Welcome to the wonderful world of creation and curation: let us teach you the tips and tricks to give you success in the crowded space of content marketing.

This is an intermediate-advanced level masterclass, perfect if you have a basic understanding of digital marketing but are ready to take kick your content game up a notch.

Tickets from $155+gst

View Details // Register >

 

June

STATE OF SOCIAL // Tuesday June 26 from 10am
In celebration of #SMPerth’s 5th birthday, we will be holding a conference looking 3 of the hottest topics the industry is currently facing. We will exchange insights relating to current and future trends in social media and digital marketing and look beyond the platforms to understand what motivates consumers in today’s marketplace.

View Details // Register >

 

July

FACEBOOK MARKETING – ADVERTISING, ANALYTICS & CONTENT //  Wednesday July 11 from 9am
Sounds foundations are key to long term success. This course explores crucial, technical elements of the platform to ensure you leave with a firm understanding of Facebook Insights.

This is an beginner-intermediate level course ideal for those with an operational business page looking to go in depth with some of the more complex aspects of the platform.  Every attendee will also receive access to our online resource centre.

Tickets from $155+gst

View Details // Register >

 

UNDERSTANDING FACEBOOK ADVERTISING // Thursday July 26 from 9am
Do you understand where your advertising budget is going? Are you tired of pressing the blue button and not getting results?

Facebook advertising is an extremely powerful medium… when used correctly. Let us show you how.

This is an intermediate level course, ideal if you’ve boosted a few posts or run a campaign or two and are ready to learn more. Every attendee will also receive a resource packed 35+ page workbook and access to our online resource centre.

Tickets from $195+gst

View Details // Register >

 

August

SOCIAL MEDIA FOR BUSINESS // Thursday August 30 from 8.30am
Social media: broken down the nuts and bolts! We will take you on a tour of Facebook, Twitter & Instagram and provide practical tips and tricks to increase your ROI in a resource poor environment.

This is a beginner-intermediate level course, ideal if you’ve dipped your toe in social waters and are ready to learn more. Every attendee will also receive access to our online resource centre.

Tickets from $175+gst

View Details // Register >

 

September

CONTENT MARKETING – CREATION, CURATION & STRATEGIES // Thursday September 27 from 9am
Content is king, but context is Queen. So, are you making a difference, or just making noise? Welcome to the wonderful world of creation and curation: let us teach you the tips and tricks to give you success in the crowded space of content marketing.

This is an intermediate-advanced level masterclass, perfect if you have a basic understanding of digital marketing but are ready to take kick your content game up a notch.

Tickets from $155+gst

View Details // Register >

 

October

UNDERSTANDING FACEBOOK ADVERTISING // Thursday October 25 from 9am
Do you understand where your advertising budget is going? Are you tired of pressing the blue button and not getting results?

Facebook advertising is an extremely powerful medium… when used correctly. Let us show you how.

This is an intermediate level course, ideal if you’ve boosted a few posts or run a campaign or two and are ready to learn more. Every attendee will also receive a resource packed 35+ page workbook and access to our online resource centre.

Tickets from $195+gst

TICKETS AVAILABLE SOON

 

November

SOCIAL MEDIA FOR BUSINESS // Thursday November 29 from 8.30am
Social media: broken down the nuts and bolts! We will take you on a tour of Facebook, Twitter & Instagram and provide practical tips and tricks to increase your ROI in a resource poor environment.

This is a beginner-intermediate level course, ideal if you’ve dipped your toe in social waters and are ready to learn more.

Tickets from $175+gst

TICKETS AVAILABLE SOON

 

December

CONTENT MARKETING – CREATION, CURATION & STRATEGIES // Thursday December 6 from 9am
Content is king, but context is Queen. So, are you making a difference, or just making noise? Welcome to the wonderful world of creation and curation: let us teach you the tips and tricks to give you success in the crowded space of content marketing.

This is an intermediate-advanced level masterclass, perfect if you have a basic understanding of digital marketing but are ready to take kick your content game up a notch.

Tickets from $155+gst

TICKETS AVAILABLE SOON

 

If there’s a topic we haven’t covered, or if you’d like some one-on-one training, get in touch and we’ll see what we can do!

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