A featured snippet (aka position zero) is the type of search result SEO geeks crave. These unique snippets are a free, organic search result that stands out from the rest of the results on the page.
They typically have high CTRs (click-through-rates) and can lead to more website traffic and conversions.
This video will show you how to claim some of these illustrious search results for your website?
You can check out the full-length post here. We’ve included a snippet below:
How do you find keywords which trigger featured snippets?
Now that we know what a featured snippet is, the question is how can we work out what searches these special search results are showing on?
The first way to do this is to simply use Google. If you do some searches for the keywords you are targeting, you’ll be able to work out pretty quickly if featured snippets are showing or not.
However, do remember that nothing is static in the world of Google, therefore featured snippets can show for some searches one day, and not the next.
Therefore if you are a serious featured snippet chaser, it’s best to use tools like SEMRush. These tools have special keyword tracking software which tells you if a featured snippet is showing for a particular search term.
By analysing what your competitors have acquired, you can start working your way towards claiming those featured results for yourself. But how exactly do you do that?
Has your brand landed any featured snippets in the search results? We would love to hear from you in the comments below!