Executing a successful Influencer Marketing Campaign is more than just handing over money to someone with a ton of followers and hoping for the best.
Today’s social media platforms are saturated with content and brands continue to search for new ways to stand out in the crowd. One way that has proved to be successful are Influencer Marketing Campaigns.
In this video we break down some Keys to Influencer Marketing Campaigns. Be sure to check out the full-length post with a list of 10 keys to influencer marketing campaigns.
We’ve included a snippet of the post below:
10 keys for your campaign
Be clear about campaign goals
- A clearly identified target audience
- Clearly defined budget parameters
- Key Performance Indicators (KPIs) set
Determine your audience
Do you know your social media audience? If not, there’s a bunch of tools that can help you get a better understanding about your audience.
Having a clear understanding of your audience will help you and your influencer have a better idea what price and product/service will deliver value to your brand.
Choose the right Influencer and the right social media platform
There’s no reason for your brand to be paying Kim Kardashian West $2 million dollars to be the influencer for your content. Unless you’re Uber Eats.
Instead choose someone popular in your niche. The ideal influencer has between 10,000 to 100,000 followers.
But something more important than the amount of followers is whether or not your influencer understands your audience’s needs and desires. Will this influencer be someone who your audience will look to when they’re looking to make a purchase?
The influencer you choose should be aligned with your brand’s vision, mission, and identity.
What do you think is crucial to the success of your Influencer Marketing Campaign? We would love for you to let us know in the comments below!