19th October 2019
Social media has become an increasing cybersecurity risk for businesses, especially if an organisation’s accounts are not correctly secured or staff usage policies not enforced.
Social media channels are a common way for cybercriminals to gather information on a business and its employees, projects and systems as well as deliver viruses or malware.
If you rely on social media, data and computer systems for your business, it’s critical to be aware of potential security risks.
We’ve made a video of the top social cyber security risks your business may face in 2019.
You can check out a snippet below from our full-length post:
Number of Botnet Social Media Accounts Increases
The use of automated bots on social networks is increasing.
Socialbots are an automated software that controls social network interactions by convincing other users they’re a real person. They are used in an attempt to affect the perception of brands, public figures and social-political debates. From a marketing perspective, they can also mean skewed tracking data such as fake ad impressions.
However, fake accounts and account takeover aren’t the only social botnet issues. They can also contribute to the spreading of fake news and inflame online debates, hijack hashtags and trends to manipulate public opinion and make it difficult to create and convert content.
In 2019, the number of botnet social accounts are predicted to increase making it difficult to know who to trust, especially if you use influencer marketing.
Learn how to spot a socialbot and get rid of fake influencers.
What are some security risks that concern you? We would love to hear your thoughts in the comments below!