22nd June 2019
Facebook Ad Fatigue occurs when your ad is shown to your desired audience in excess.
This causes your Click-Through-Rate (CTR) to decline while your Frequency rate increases.
We also experience Facebook Ad fatigue from time to time, so don’t stress! In this video we offer some tips to combat this problem.
To learn more, click here to read our full post explaining how you can avoid Facebook Ad Fatigue.
Below is a snippet of the full-length article:
Choose A Frequency Cap
Frequency caps limit how often people within your selected audience will see your ad.
Typically, the average frequency is lower than the frequency cap you set and represents a distribution of impressions delivered to people in your target audience.
You can see this detail in the Frequency Per Person chart when setting up your ad set in Ads Manager.
Promote Other Content With Your Other Offers
Promoting a blog post that isn’t too promotional is a great way to offer something more to your audience than just an advertisement.
Customers are more likely to pay attention to your voice online if you aren’t constantly pushing ads down their throat.
Change The Format Of Your Ad
Sometimes changing your ad creative just isn’t enough. In which case, you can step it up a gear and change ad format.
Try changing from Image to Video and see how your ad goes.
Change What You Are Advertising
Expose your customers to new services or offers so they remain engaged with your Facebook page. This can be hard to do if one of your ads is performing well, but it’s necessary to avoid fatigue.
Incorporate Popular Holidays Into Your Ads
Everyone loves a holiday! Use this to your advantage. This is a great way to stay relevant and connect with your customers.