Optimising Images for Search Engines [VIDEO]

When it comes to SEO, everyone mostly talks about keywords and the text on a page, are we right?

Don’t be tricked, because there’s more to SEO than meets the eye. And one of those regularly missed opportunities is optimising images aka image SEO.

We’ve made a video of a few tips and tricks you can use to optimise your images for search engines.

For a more detailed explanation, make sure you check out our post – Image SEO // Optimising Images for Search Engines.


Below is a snippet of the full-length post:

Use a relevant filename.

Firstly, once you have the image file on your computer, you’ll want to rename it. Please don’t leave it as 123456.jpeg, trust us. Instead, rename it based on what the image is of. The file name shows in the code of the page, therefore it helps search engines understand what the image is of. Your filename will also be used in the URL for your image file on your website too.

Your filename should be brief and descriptive. Excessively long filenames can be seen as spammy by search engines alongside keyword stuffing your filenames.

Also, by giving your image files relevant names it will make it easier to search for images in your media library.

Stick to commonly supported filetypes that most browsers support, such as JPEG, GIF, PNG, BMP and WebP image formats.


Once you have resized your image, the next step is to reduce the file size even further by compressing it. You can use tools like Photoshop to do this, otherwise, free online tools like Optimizilla or Website Planet’s Compressor Tool can also do the trick.

If you can aim for images to be around 100-200kb or even better, under 100kb, you’re on a good track to ensuring the size of your images are not unnecessarily slowing down your webpages.

While there are plugins that can compress and ‘smush’ images for you if you can do it yourself prior to uploading you’re reducing the need to rely on plugins. Which in the long run will be better for your website.