YouTube Statistics for 2024

Welcome to the ultimate guide to YouTube statistics that matter in 2024!

YouTube has undoubtedly become a force to be reckoned with in the world of video content creation.

As the largest video-sharing platform, it offers endless opportunities for creators to reach and engage with their audience.

That’s why it’s crucial to stay up-to-date with the latest YouTube statistics that can inform your content creation and marketing strategies.

To make things easier, we’ve gathered all the essential YouTube statistics for 2024 in one place, with credible sources to back them up. From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find. Whether you’re a YouTuber, marketer, or just a curious observer, this guide has got you covered.

So, sit back, relax, and let’s dive into the latest trends and insights on YouTube!

  • In 2023, Australians are spending 17.1 hours per month on YouTube.
  • In Australia, YouTube is closing in on $2 billion in ad revenue
  • One in every two Australians use YouTube.
  • 2.35% of Australian social media web traffic referrals come from YouTube.
  • In Australia, YouTube ads have a potential reach of 21.3 million people.
  • The top search on YouTube in Australia last year was simply ‘song’.

The following stats are from the We Are Social 2023 July Report

  1. Song
  2. Movie
  3. Video
  4. Songs
  5. DJ
  6. Music
  7. Cartoon Cartoon
  8. Cartoon
  9. Dance
  10. Karaoke

Australian Top YouTube Searches for 2023

  1. Song
  2. Songs
  3. Music
  4. Me
  5. Minecraft
  6. Roblox
  7. Norris Nuts
  8. Fortnite
  9. How to make
  10. Shark

Feel the need for more stats?

Looking for some platform-specific stats? We got you.