Intern-al Issues is a fortnightly blog written by our Intern Tyson that looks at the latest issues and trends in digital marketing. Enjoy!
In today’s day and age, we are living in the digital age of technology where you do not have to be face to face with people to have a conversation with them.
The advancements that we have made in the past few years has been incredible to witness.
We can now fulfil everyday tasks such as going to work, getting the groceries, socialising and shopping all without leaving the house. This would have been much harder to do 50 years ago.
Gary Vaynerchuck, if you do not know him is the successful American Entrepreneur that is best known for his work in the marketing and advertising field. He currently owns two social media and digital marketing companies, VaynerMedia and VaynerX.
He has explained to his audience that “We are currently in the dawn of Virtual Reality and it is making an impact on our society. It has me very excited.” Big things are going to be happening with this technology and I for one am keen to see how it progresses.
If you have not seen Ready Player One yet, firstly go see it, the graphics in this film are unreal. It is set in the near future and the world is a harsh, depressed place to live in.
People escape their own reality to visit a VR universe where you can be who you want to be and do what you want to do. Giving people the freedom and the thrill of feeling truly alive.
Secondly this film got me thinking how soon could this actually become real? A world where the main form of communication is through a headset. What point will we stop living in the real world and start playing out our fantasies in the digital one? In twenty years, just think of how far tech has advanced.
We were living in the nineties with mobile phones the size of a brick, no one knew what a Facebook was and televisions had the width of a small elephant. Now imagine what this world would look like again in the 2040’s if we grow with the same rate of technological advancements. Pretty breathtaking if you ask me.
The use of VR in our daily lives has already begun with gaming but I think it has the potential to revolutionise the way we communicate, use social media, travel, train staff, entertain, design and even date too.
Virtual Reality and even Augmented Reality are going to be huge in the next decade and I think the reason as to why it is not as popular right now is because it is still fairly new and companies still need to sort out issues with the quality of the products.
If companies can keep costs low and provide it at a reasonable price, I cannot see a reason as to why the majority of people wouldn’t accept VR and AR in their daily lives as an escape. As we progress further, the quality of these types inventions are going to be unreal.
It is definitely an exciting time to be alive.
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