Speaker Profile: Andrew Mathwin

Name: Andrew Mathwin
SMPerth Speaker: February – Crisis Management
Job Description: Head of Digital, Clarity Communications
Twitter: @matho77
Website: www.claritycommunications.com.au

A Few Words: 

Andrew has been working in the marketing industry for more than 13 years in a range of specialised positions including digital marketing, PR, social media, mobile experience and marketing strategy – both in Perth and in Melbourne.

He was the Head of Global Social Media at Jetstar prior to returning to Perth where he built a social media presence to 500,000 followers worldwide based on increasing positive brand mentions from a low to 3 per cent to 15 per cent in six months. He also managed the crisis response and escalation strategy around a series of natural disasters: Bali volcanic eruptions, Queensland Floods, Chilean Ashcloud disruptions, Japan tsunami and the Christchurch earthquakes which has received industry recognition for its innovative use of social media .

He was also the Marketing Manager for LandCorp and has worked at the cutting edge of mobile and social technology at social startup PlayUp where he marketed the product to be a Top 5 free sports app across China, Australia and the USA –  delivering more than 1 million downloads (and 2 million Facebook fans) of the product in less than 4 months.

He was also responsible for the WA Day campaign that won the Australia Web Awards social media award last year in his current position as Head of Digital at Clarity Communications.

At this SMPerth evening he’ll give you an insight into the Jetstar strategy for crisis management in a social media context.