Speaker Profile: Freddy Hollow

Name: Freddy Hollow
SMPerth Speaker: August 2015, July 2016
Job Description:
 Business Development Manager, Bang Digital
Twitter: @freddyhollow
Website: www.bangdigital.com.au

A Few Words: Freddy Hollow is currently the Operations Manager at Bang Digital. He started out with their technical team as an Online Marketing Professional, implementing and managing SEM, SEO and Social Media strategies and campaigns before moving to the accounts team as an Account Manager and Account Director.

Before seeing the digital ‘light’ Freddy originally come from a traditional marketing background, with previous roles having focused on managing integrated marketing campaigns on state and national levels. across print, radio, EDM and direct marketing. He also has a proven track record in retail marketing with a history of increasing sales, business growth, customer retention and loyalty programs.

Freddy loves the interactivity of online marketing and social media and the ways in which your audience can engage and participate with your marketing rather than being passive viewers. Freddy believes that data and automation is going to be the next major driving force in marketing and the businesses and brands that learn how to harness and utilise this first will have a distinct advantage over their competitors.