101 new statistics for 2019

Looking for up to date Social Media Stats? Check out our 2020 Facts & Figures.

Whether you’re relatively new to social media, or you’ve been active since Myspace was the biggest social media platform around, one thing has always intrigued us – statistics.

To ensure you have the newest information available to help your band grow, we’ve developed a mammoth list of 101 new statistics for 2019.

Social media statistics can help drive our strategy and allow us to gain a greater understanding about the way our followers behave and engage with content online.

We’ve broken it down into all the popular platforms – Facebook, Instagram, YouTube, Snapchat, Pinterest, LinkedIn.

Without further ado, here are 101 new social media statistics for 2019.

General Statistics for 2019

  • Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
  • 69% of American adults use at least one social media site.
  • The average U.S Internet user has 7.1 social media accounts.
  • 88% of American 18- to 29-year-olds use social media.
  • 51% of 18- to 24-year-olds say social media would be hard to give up.
  • 16 million Australians use Facebook
  • 25% of internet users are using voice search or voice commands.

voice commands

  • Stories are set to outpace feeds in 2019.
  • Almost 1 billion people use stories across WhatsApp, Instagram, Facebook, and Snapchat.
  • Stories are growing 15 times faster than feed-based sharing.
  • 80% of major brands now use stories on at least one social network.


  • Facebook has 2.32 billion monthly active users as of December 2018, an increase of 9% from the previous year. It remains the top-ranked social platform.
  • 150 million people use Facebook Stories daily.
  • In the United States, 169.5 million people use Facebook, an increase of 0.9% from 2017.
  • On Facebook, the number of users aged 65 and up has doubled since 2012. 41% of U.S seniors now use the social network.
  • Use among U.S. teenagers is shrinking, from a high of 71% in 2014-15 to 51% in spring 2018.
  • 68% of U.S. adults use Facebook, most of them daily.
  • 74% of U.S. women use Facebook, compared to 62% of U.S. men.
  • 76.9% of mobile Facebook users access the network on an Android device, compared to 14.1% using an Apple device.
  • Facebook is the second-most popular site in the world, behind only Google, and boasts an average time per visit of 10:57.
  • The average reach of a post is 8% of total page likes.
  • The average Facebook engagement rate for all types of page posts is 3.75%

Below are the accounts who have the most followers on Facebook:

  • Cristiano Ronaldo – (122.1m likes)
  • Shakira – (104.6m likes)
  • Vin Diesel – (101.6m likes)
  • Eminem – (90.4m likes)
  • Leo Messi (89m likes)


Below are the accounts with the most followers on Instagram:

  • Instagram – @instagram (290m followers)
  • Cristiano Ronaldo – @cristiano (160m followers)
  • Ariana Grande – @arianagrande (150m followers)
  • Selena Gomez – @selenagomez (148m followers)
  • The Rock – @therock (137m followers)


Below are the most viewed videos on YouTube:

  • Luis Fonsi – Despacito Feat. Daddy Yankee (5.97b views)
  • Ed Sheeran – Shape of You (4.07b views)
  • Wiz Khalifa – See You Again Feat. Charlie Puth (4.01b)
  • Mark Ronson – Uptown Funk Feat. Bruno Mars (3.46b)
  • Masha and the Bear – Recipe for Disaster (3.45b)



  • 1.5 million businesses worldwide use Pinterest.
  • 83% of weekly Pinterest users have made a purchase based on brand Pins.
  • 77% of Pinners have discovered a new brand or product on the network.
  • 84% of Pinners use Pinterest when trying to decide what to buy.
  • 66% of Pinterest users use the network to find last-minute holiday gift ideas.
  • There are more than 175 billion pins on Pinterest, an increase of 75% since early 2017.
  • 80% of Pinterest users access the network on mobile devices.
  • Pinterest remains more popular with women, as 41% of women use the platform, compared to just 16% of men.
  • Pinterest is used by 34% of Americans aged 18-49.


  • 62% of businesses use LinkedIn, but 86% of B2B companies use the network.
  • There are more than 30 million companies on LinkedIn, with more than 20 million open jobs.
  • The top priority for businesses using LinkedIn in 2019 is to drive more leads (63%).
  • 90% of LinkedIn users say they are open to the right job opportunity.
  • 57% of LinkedIn traffic comes from a mobile device.
  • LInkedIn feeds see more than 9 billion content impressions per week.
  • LinkedIn is especially popular among high-income earners and college graduates. About 50% of degree holders use LinkedIn, compared with just 9% of those with a high school diploma or less.
  • LinkedIn users include 10 million C-level executives, 3 million MBA graduates, and 6 million IT decision-makers.


twitter emoji

Below are the accounts with the most followers on Twitter:

  • Katy Perry (107.5m followers)
  • Barack Obama (106.4m followers)
  • Justin Bieber (105.7m followers)
  • Rihanna (91.3m followers)
  • Taylor Swift (83.4m followers)
Source for 2019 Social Media statistics – Hootsuite, Brandwatch, Influencer Marketing Hub, Statista.
What’s some of your favourite statistics for 2019? We would love to hear from you in the comments!
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Sean Huxley

Sean graduated from Murdoch University in 2017 and went from intern to Account Manager with Coffey & Tea. He also contributes to Social Media Perth.


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