101 new statistics for 2019

Looking for up to date Social Media Stats? Check out our 2020 Facts & Figures.

Whether you’re relatively new to social media, or you’ve been active since Myspace was the biggest social media platform around, one thing has always intrigued us – statistics.

To ensure you have the newest information available to help your band grow, we’ve developed a mammoth list of 101 new statistics for 2019.

Social media statistics can help drive our strategy and allow us to gain a greater understanding about the way our followers behave and engage with content online.

We’ve broken it down into all the popular platforms – Facebook, Instagram, YouTube, Snapchat, Pinterest, LinkedIn.

Without further ado, here are 101 new social media statistics for 2019.

General Statistics for 2019

  • Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
  • 69% of American adults use at least one social media site.
  • The average U.S Internet user has 7.1 social media accounts.
  • 88% of American 18- to 29-year-olds use social media.
  • 51% of 18- to 24-year-olds say social media would be hard to give up.
  • 16 million Australians use Facebook
  • 25% of internet users are using voice search or voice commands.

voice commands

  • Stories are set to outpace feeds in 2019.
  • Almost 1 billion people use stories across WhatsApp, Instagram, Facebook, and Snapchat.
  • Stories are growing 15 times faster than feed-based sharing.
  • 80% of major brands now use stories on at least one social network.

Facebook

  • Facebook has 2.32 billion monthly active users as of December 2018, an increase of 9% from the previous year. It remains the top-ranked social platform.
  • 150 million people use Facebook Stories daily.
  • In the United States, 169.5 million people use Facebook, an increase of 0.9% from 2017.
  • On Facebook, the number of users aged 65 and up has doubled since 2012. 41% of U.S seniors now use the social network.
  • Use among U.S. teenagers is shrinking, from a high of 71% in 2014-15 to 51% in spring 2018.
  • 68% of U.S. adults use Facebook, most of them daily.
  • 74% of U.S. women use Facebook, compared to 62% of U.S. men.
  • 76.9% of mobile Facebook users access the network on an Android device, compared to 14.1% using an Apple device.
  • Facebook is the second-most popular site in the world, behind only Google, and boasts an average time per visit of 10:57.
  • The average reach of a post is 8% of total page likes.
  • The average Facebook engagement rate for all types of page posts is 3.75%

Below are the accounts who have the most followers on Facebook:

  • Cristiano Ronaldo – (122.1m likes)
  • Shakira – (104.6m likes)
  • Vin Diesel – (101.6m likes)
  • Eminem – (90.4m likes)
  • Leo Messi (89m likes)

Instagram

Below are the accounts with the most followers on Instagram:

  • Instagram – @instagram (290m followers)
  • Cristiano Ronaldo – @cristiano (160m followers)
  • Ariana Grande – @arianagrande (150m followers)
  • Selena Gomez – @selenagomez (148m followers)
  • The Rock – @therock (137m followers)

YouTube

  • Roughly 45% of YouTube users access the platform daily, and 29% visit multiple times per day.
  • YouTube users watch more than a billion hours of video per day.
  • 70% of millenial YouTube users have used YouTube to learn how to do something new.
  • 21% of American adults get at least some of their news from YouTube.
  • More than 70% of YouTube watchtime comes from from mobile devices.
  • People watched more than 50,000 years of product review videos over the last two years.
  • YouTube is the second-ranked social platform worldwide.
  • YouTube was the most-downloaded iOS app in 2018.
  • 94% of U.S. 18- to 24-year olds use YouTube, and 73% of all U.S. adults.
  • YouTube is the top social site for U.S. teens: 85% of them use the service.
  • 40% of U.S. seniors use YouTube. Only Facebook outranks YouTube in this age category.

Below are the most viewed videos on YouTube:

  • Luis Fonsi – Despacito Feat. Daddy Yankee (5.97b views)
  • Ed Sheeran – Shape of You (4.07b views)
  • Wiz Khalifa – See You Again Feat. Charlie Puth (4.01b)
  • Mark Ronson – Uptown Funk Feat. Bruno Mars (3.46b)
  • Masha and the Bear – Recipe for Disaster (3.45b)

Snapchat

Pinterest

  • 1.5 million businesses worldwide use Pinterest.
  • 83% of weekly Pinterest users have made a purchase based on brand Pins.
  • 77% of Pinners have discovered a new brand or product on the network.
  • 84% of Pinners use Pinterest when trying to decide what to buy.
  • 66% of Pinterest users use the network to find last-minute holiday gift ideas.
  • There are more than 175 billion pins on Pinterest, an increase of 75% since early 2017.
  • 80% of Pinterest users access the network on mobile devices.
  • Pinterest remains more popular with women, as 41% of women use the platform, compared to just 16% of men.
  • Pinterest is used by 34% of Americans aged 18-49.

LinkedIn

  • 62% of businesses use LinkedIn, but 86% of B2B companies use the network.
  • There are more than 30 million companies on LinkedIn, with more than 20 million open jobs.
  • The top priority for businesses using LinkedIn in 2019 is to drive more leads (63%).
  • 90% of LinkedIn users say they are open to the right job opportunity.
  • 57% of LinkedIn traffic comes from a mobile device.
  • LInkedIn feeds see more than 9 billion content impressions per week.
  • LinkedIn is especially popular among high-income earners and college graduates. About 50% of degree holders use LinkedIn, compared with just 9% of those with a high school diploma or less.
  • LinkedIn users include 10 million C-level executives, 3 million MBA graduates, and 6 million IT decision-makers.

Twitter

  • Twitter has 321 million monthly active users. This is a decline of 3% from 330 million users in 2017.
  • However, the number of users in the United States grew slightly in 2018, to 55.2 million.
  • Roughly 46% of Twitter users visit the platform daily, and 26% visit multiple times per day.
  • Users post about 500 million tweets per day.
  • 71% of Twitter users get at least some of their news from the platform.
  • 125 million hashtags were shared every day in 2018.
  • Twitter has 1.2 billion total video views per day.
  • 93% of of those video views are on mobile devices.
  • Tweets with video get 10 times more engagement than those without. They are also 6 times more likely to be retweeted.
  • Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweetscontain GIFs.

twitter emoji

Below are the accounts with the most followers on Twitter:

  • Katy Perry (107.5m followers)
  • Barack Obama (106.4m followers)
  • Justin Bieber (105.7m followers)
  • Rihanna (91.3m followers)
  • Taylor Swift (83.4m followers)
Source for 2019 Social Media statistics – Hootsuite, Brandwatch, Influencer Marketing Hub, Statista.
What’s some of your favourite statistics for 2019? We would love to hear from you in the comments!
Sean Huxley
Sean graduated from Murdoch University in 2017 and went from intern to Account Manager with Coffey & Tea. He also contributes to Social Media Perth.