These days, almost every brand has at least one online presence. This can include Facebook, Twitter or Instagram. But, for some brands, one platform isn’t enough.
More and more brands are finding themselves working across multiple social media channels to engage with their audience. The constant need for fresh, engaging and regular posting of content can be time-consuming – without the use of effective social media tools.
As we step into 2019, it’s important we continue to look for new tools to help us achieve our social media goals.
From scheduling to creating content and all things in between, our list of 20 Social Media Tools to Try in 2019 will have you exceeding your social media expectations in the coming year.
Iconosquare lets you plan your Instagram posts in advance and schedule them to post. You also have access to exclusive Instagram analytics where you can track the evolution of your followers, impressions, reach and the engagement rate by post.
Price: $29/month for one social profile
Sked Social lets you automatically post your planned content to Facebook, Instagram, Pinterest and (soon) Twitter. Sked has a great photo editor that includes 60+ filters, cropping tools, stickers, texts and overlays.
Hootsuite is great if you manage multiple social media platforms. The easy-to-use dashboard lets you keep your social media presence active 24/7 by scheduling hundreds of posts at once. You can use Facebook, LinkedIn, Instagram, Youtube, Pinterest and Twitter.
Price: Free for individuals or $39/month for professionals.
Mavsocial is another social media scheduling tool that lets you track keywords and terms to identify and engage with social listening. This is a great social media tool at an affordable price.
Price: $16/month for one user
If you’re looking for high-quality images for your content but don’t want to break the bank, look no further. Unsplash is a collection of free photos that have been “gifted by the world’s most generous community of photographers.” The photos are free to use and their website claims:
“All photos published on Unsplash can be used for free. You can use them for commercial and non-commercial purposes. You do not need to ask permission from or provide credit to the photographer or Unsplash, although it is appreciated when possible.”
Canva is the perfect tool for the social media manager who requires consistent, beautiful content for their socials. This program is a graphic design tool that uses a drag-and-drop design format that lets you choose from more than one million photos, graphics and fonts.
Price: Free version or $12.95/month
The perfect tool to make infographics! To create an infographic, simply type the text you want to include and Adioma will design the infographic for you. Adoima can also suggest relevant icons and will design the graphic depending on how much text you have.
Buzzsumo can help If you’re struggling with content ideas around particular topics. This social media tool lets you analyse what content performs best for any topic or competitor. You can also find key influencers to help you promote your content.
Writing is a huge part of being a social media manager. You should be using word tools to help you get the best out of your posts. Word Hippo finds more words for a particular word. You can narrow your search results to synonyms, antonyms, rhymes and sentences.
No one likes reading a spelling mistake on an Instagram post, right? Grammarly is a writing assistant that checks your grammar and spelling. With the use of this free app, you will never make a spelling mistake again.
Struggling with engagement, clicks and sales? Perhaps Post Planner can help. Their software analyses content across the internet to identify top-performing content that will more likely appeal to your audience.
Promo is a high-quality video editor that is perfect for social media marketers. Their library has more than 12.5 million videos with professionally edited music. All you need to do is add your message and logo and you have a superb video ready for your social media profiles.
Do you have an Instagram account that regularly posts inspirational quotes? If so, Word Swag is a social media tool you need in your life. You can create custom text layouts within seconds. There is a library of quotes, thoughts and jokes to make sure you never run out of something to say. This app is available on iOS and Android.
Crello is a graphic design tool lat lets you create beautiful social media posts and much more. You have access to more than 16,000 templates, 40 formats and 260 fonts. Crello boasts an impressive photo library of more than 65 million images.
Botletter describes themselves as the Mailchimp for Messenger. They proudly boast an average open-rate of 80%, which is well above the 20% open rate for email newsletters. Botletter is simple-to-use and allows you to automate your marketing on Messenger with drip campaigns. If you are looking to improve your retention and activation rates then Botletter is the tool you need.
PixelMe is a tool that shortens URLs so you can include a retargeting pixel in a link. When people click of your PixelMe links, you can retarget them with advertisements through Facebook, Instagram and Twitter. The software is really easy to use and only takes a couple of clicks.
Smart Mockups is a tool that lets you display you create marketing images and allows you to display them over digital, print and apparel designs. You can choose from more than 600 premium mockups with advanced features.
Price: Free version or Premium version for $9/month.
If you write blogs or articles for your business, you should be using tools to increase the quality of your writing. Hemingway Editor is a free tool that you can paste your text into. The editor makes suggestions to make your work more SEO friendly and is also really helpful to improve your active voice when writing.
When it comes to tracking Instagram Stories and Snaps, very few tools are as effective as Storyheap. Track metrics including open rates, views, engagement and much more. You can schedule your stories to be posted at a selected time – perfect for the busy social media manager.
Price: $49/month for 100 uploads or $99/month for unlimited uploads.
Lisa is a machine-learning app that is designed to help increase engagement across your social media platforms. If you can’t decide what photo to post next, Lisa can predict which one will get more engagement. Lisa is available on iOS and Android.
What social media tools can’t you live without? We would love to hear from you in the comments.