24th February 2020
In 2019, there was approximately 3.48 billion people using social media. This equates to roughly 45% of the world’s population.
As the internet becomes more accessible and smartphones become cheaper, we can expect to see the amount of people using social networking sites to continue to increase.
These growing numbers create plenty of opportunity to reach a huge number of engaged users, outside of the popular social media sites like Instagram, Facebook and YouTube.
In this post we will cover popular social media sites that most of you would’ve heard of, and we’ll also list social networking sites that you may not be aware of going into 2020!
Facebook is still the world’s largest social media site with 2.45 billion monthly active users as of the third quarter of 2019. This equates to approximately 30% of the world using Facebook!
To further show the site’s popularity, ‘Facebook’ is the most popular search query in the world.
Instagram is a highly visual app that lets users share, like and comment on images, videos and Stories. More than 40 billion photos have been shared on Instagram!
You can check out all our resources for Instagram here.
YouTube is the most popular video sharing app in the world, with a staggering 2 billion users. The app lets you upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users.
Despacito by Luis Fonsi ft. Daddy Yankee is the most viewed video on YouTube with more than 6.6 billion views.
TikTok is a video sharing social networking site that has gained some serious traction in the last few years since being purchased by ByteDance in 2012.
Loren Gray is the most followed person on TikTok with more than 37 million followers.
TikTok has 500 million active users.
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. You can organise your pins with “Boards”.
Pinterest has just under 300 million monthly active users.
Snapchat lets users send images and videos to one another, as well as upload Stories that disappear after 24 hours. The app users augmented reality and lets your face try on a new look, swap faces with a friend, or even play games!
Snapchatters around the globe can add photos and videos to Snap Map, so you can see what’s going on across the world.
As of 2019, Snapchat has more than 180 million monthly active users.
Twitter is a micro-blogging and social networking site where users post and interact with messages known as “tweets”. Tweets were originally only allowed to be 140 characters, but was doubled to 280 for non-Asian languages in November 2017.
Twitter has more than 330 million monthly active users.
LinkedIn is the social networking site for your business or career. If you’re looking for a job or looking to improve your professional social network, then you should be on LinkedIn.
LinkedIn has more than 260 million active monthly users.
WhatsApp lets you send messages, pictures, videos and voice recordings over the internet, rather than using your mobile network.
This is perfect for iPhone users communicating with Android users, and vice versa.
WhatsApp has 300 million daily active users worldwide.
Tumblr is a micro-blogging and social networking site that lets users post content to a short-form blog. Users can follow other users’ blogs. or even make their own blogs private.
The site has more than 470 million users as of July 2019, but has seen a decline is users since the platform banned adult content in 2018.
Telegram is a cloud-based instant messaging and voice over IP application. With Telegram, users can send messages and exchange photos, videos, stickers, audio and files of any type.
Messages can also be sent with client-to-client encryption in so-called secret chats.
As of 2018, Telegram claims to have more than 200 million monthly active users.
Reddit describe themselves as “the front page of the internet”. To be honest, they’re pretty spot on! They are also the 18th most popular website worldwide.
It’s best described as collection of forums, where people can share news and content or comment on other people’s posts.
Reddit is broken up into communities known as “subreddits,” each of which covers a different topic. For example, /r/funnyanimals.
The homepage displays various posts that are currently trending on the site, pulled from different subreddits.
As of 2018, there are 330 million reddit users.
Foursquare is a search and discovery app that lets users find places to go that are nearby to their location. Foursquare lets you search for restaurants, nightlife spots, shops and other places.
This is a great app if you’re new to a location and trying to find the best places to visit.
The app has more than 55 million monthly active users.
Soundcloud is music streaming app that lets users upload music. You can also follow, comment, like and share other peoples content.
Famous artists that have been discovered on Soundcloud include Post Malone, 21 Savage, Chance the Rapper and Migos.
Soundcloud has 76 million monthly users as of 2020.
Badoo is a social networking site that is primarily based around dating. When you sign up, you can choose if you want to meet new people to date, chat or to make new friends.
The app lets you search people nearby, search people on the app, swipe profiles (similar to Tinder), and video call.
As of 2020, Badoo has 45 million monthly active users.
Mix allows you to collect your favourite content from the internet and add it to a “Collection.” These collections can include articles, images, music, and videos.
Mix helps you discover content you care about by using machine-learning, editor picks, and publishers.
Mix currently has 2.2 million subscribers.
Next Door is described as “the best way to stay informed about what’s going on in your neighbourhood – whether it’s finding a last-minute babysitter, planning a local event, or sharing safety tips.”
All users need to sign-up with their real name and address, and have their identity verified for privacy reasons.
Deviant Art is a social networking site for artists. Users can post their art, and discover other artists. The site lets you search by visual art, video or literature.
The site has more than 350 million images uploaded by artists.
Quora is a website where you can ask a question and have it answered by other users.
The website has different ways to recommend questions to users: Home feed question recommendations, daily digest, related questions, and requested answers.
Quora has 300 million monthly active users.
Meetup lets users organise events, and find events that are nearby to their location. The website is also popularly used to website to find friends, share a hobby, or for professional networking.
Meetup lets you search a variety of categories including outdoors and adventure, photography, culture, music, and more.
Meetup has approximately 35 million users as of 2020.