10 ways your brand is wasting time on Facebook

Facebook is a great platform but we’re all aware how much time we can waste browsing our news feed. According to the latest Sensis report, 94% of Australians are using Facebook!

Now, when it comes to our business Facebook page we don’t want to be wasting ANY time.

To help you put all that time spent on Facebook to good use, we have compiled a list of 10 ways your brand is wasting time on social media. Let’s get more productive!

Don’t make your content seem too promotional

Try to make your paid content appear more consumer friendly. What do we mean by that? Users tend to engage with a brand that offers more to them than just a paid advertisement. If you can offer your audience something of interest to them you will have a greater chance of increasing your organic reach.

Check out the post below from Nike congratulating Roger Federer on 20 Grand Slam victories. A great way to provoke engagement with their audience by offering an interesting fact about Federer whilst prompting users to ‘like’ the photo in celebration.

Roger Federer


Use the Facebook Pixel?

Facebook offers some cool analytics through their Insights page, but you can take your data to the next level with the Facebook Pixel incorporated into your website.

If you are using advertisements on Facebook, the pixel allows you to see how much revenue has been generated through your Facebook page.

You can also:

  • Optimize ads from collected data
  • Build a targeted audience for future ads
  • Remarket to qualified leads

A Facebook Pixel is code that you place on your website. To learn how to install the code on your website check out this post.

Having a greater understanding of how your audience is engaging with your brand will improve your productivity and stop you wasting time.


Comment wars

You’ve seen this happen countless times. Someone posts an opinion, or a disagreement, or a negative review and both parties turn red. It doesn’t take long, and the situation has escalated into an overblown Facebook feud, and the damage to a brand’s reputation can take a serious hit.

It’s best to try to solve issues through Facebook Messenger to avoid the situation blowing up.

Take note of the comments below between a customer and Hotel regarding what you SHOULDN’T do. Remember, the customer is always right.

Customer service


Don’t avoid A/B testing for your advertisements

Make sure you test different versions of your advertisements, so you can see what is performing and what isn’t. For example, test the same ad in two different locations and see what gives you the best results.

Facebook makes it incredibly easy to split test. 

By using the Ads Manager, you can either set up a guided creation or a quick creation.

A guided creation is a simple process for beginners in Facebook advertising to follow (see below).

facebook guided creation

Some things to consider in A/B testing:

  • Hashtags
  • Target audience
  • Images
  • Text
  • Call to action


Be sure to use Automated Rules

Facebook allows you to create rules in Ads Manager that can automatically update or inform you of changes to your advertisements. This allows you to spend less time monitoring your ads as they are automated according to your selected rules.

In Ads Manager you can:

  • Create an automated rule for your ad
  • Create an automated rule for your budget
  • Run an automated rule immediately
  • Preview an automated rule

Check out the image below to see how you can use Automated Rules in your advertisements.

automated rule


Make sure you improve ads that are receiving negative feedback

If your ads are being received negatively, don’t stress. There are several reasons why this could be happening, the important thing is that you quickly address these issues.

Facebook claims that users respond negatively to ads with suggestive images and language. Users generally respond with strong opinions to sensitive material. Keep this in mind if your posts have the potential to be polarizing or controversial.

Try using different images or reword your text if your ads are getting negative feedback. Changes to your ad’s image and text can take up to 45 minutes for your new ad to be approved.


Upload your videos directly to Facebook

Don’t waste your time posting a video link from your YouTube channel to your Facebook page. Facebook has a great native video tool that encourages great user engagement through the autopay feature.

Links to other external sources can make your channel appear unprofessional.

Upload your videos directly to Facebook so your content is registered with the network’s algorithm.


Finish your About section

Save time on answering the same repetitive questions from customers by properly filling out the About page.

What is it that you do? What services do you provide? Do you have a website? What’s your business location? Do you have a Twitter or Instagram account?

Make life easier for your customers and they will have less reason to bother you with time-consuming questions.


Fake friends

We get it, having a ton of followers can appear impressive to the untrained eye. But what are you really achieving? Nothing! If you are acquiring fake followers, you are more likely to have low engagement on your posts and possibly spam your genuine followers. Focus on building a strong reputation as a leader in your field.

Say goodbye to fake friends.


Make sure you plan

You should be putting time aside to carefully plan what your content will look like for the next 2-4 weeks. You don’t want to get sick or be out of action and your social media presence disappears.

Posting content without a strategic plan is a sure way to waste time. Knowing that your content is taken care of for the next 4 weeks allows you to focus on other important social media tasks.

Be sure to check out our post about tools and strategies for managing multiple social media accounts for more information.


We hope you have enjoyed this post on how your brand can stop wasting time on social media.

If you have any other time-saving tricks, feel free to leave them in the comments to help others.



Sean graduated from Murdoch University in 2017 and went from intern to Account Manager with Coffey & Tea. He also contributes to Social Media Perth.