Facebook Ads // Placements

There are a number of placements you can choose on multiple platforms across the Facebook family of apps and services to show your ads.

When you create your ads, you have the option of letting Facebook show your ads in places where they’re likely to perform best or manually choosing where you show your ads. The places where you run your ads are called placements.

Placements help you reach more of the people you care about in the other places where they’re spending their time. Depending on the objective you choose when you create your ad, your ads can appear on Facebook, Instagram, Audience Network and/or Messenger.

If you choose to enable Automatic Placements, this will tell Facebook to automatically select the most relevant placements at the best price, making the most efficient use of your ad budget. These include:

  • Facebook
  • Instagram
  • Audience Network
  • Messenger

If you are optimising for other objectives, then it might be worth considering testing numerous manual placements across ad sets.

Below are the available Ad Placements available across Facebook and Instagram.


These are the current placements available across Facebook:


These are the current placements available across Instagram:


These are the current placements available across Messenger:

Audience Network

Your ads can be shown on websites in the Audience Network. These are the current placements across the Audience Network:

audience netw

Below is an example showing how to select your Ad Placement.

ad placement


If you select your own placements, consider aligning with these recommendations:


Goals Placements
Brand Awareness * Facebook/Instagram
Engagement * Facebook/Instagram
Video Views * Facebook/Instagram/Audience Network
App Installs Facebook/Instagram/Audience Network
Traffic Facebook/Instagram/Audience Network/Messenger
Product Catalog Sales Facebook/Instagram/Audience Network
Conversions Facebook/Instagram/Audience Network/Messenger
Extend a campaign Facebook/Instagram/Audience Network
Unique daily reach Facebook/Instagram/Audience Network
Efficient reach Facebook/Instagram/Audience Network
Cross-platform reach and frequency Facebook/Instagram
Additional message frequency Facebook/Instagram


Still unsure where you should place your ad? Check out the tutorial video below to help you out! It’s tailored for beginners too!




What are your tips and tricks for ad placement? We would love to hear from you in the comments!