There are a number of placements you can choose on multiple platforms across the Facebook family of apps and services to show your ads.
When you create your ads, you have the option of letting Facebook show your ads in places where they’re likely to perform best or manually choosing where you show your ads. The places where you run your ads are called placements.
Placements help you reach more of the people you care about in the other places where they’re spending their time. Depending on the objective you choose when you create your ad, your ads can appear on Facebook, Instagram, Audience Network and/or Messenger.
If you choose to enable Automatic Placements, this will tell Facebook to automatically select the most relevant placements at the best price, making the most efficient use of your ad budget. These include:
- Audience Network
- Messenger
If you are optimising for other objectives, then it might be worth considering testing numerous manual placements across ad sets.
Below are the available Ad Placements available across Facebook and Instagram.
These are the current placements available across Facebook:
- Feeds
- Instant articles (learn more)
- In-stream video (learn more)
- Right column (These ads only appear to people browsing on their computer)
- Marketplace (learn more)
- Stories (learn more)
These are the current placements available across Instagram:
- Feeds (Both mobile and desktop)
- Stories (learn more about Stories Ads)
Messenger
These are the current placements available across Messenger:
- Inbox (learn more)
- Sponsored Messages (learn more)
- Stories (learn more)
Audience Network
Your ads can be shown on websites in the Audience Network. These are the current placements across the Audience Network:
- Banner ads (learn more)
- Interstitial ads (learn more)
- Native ads (learn more)
- Rewarded video (learn more)
- In-stream video (learn more)
Below is an example showing how to select your Ad Placement.
If you select your own placements, consider aligning with these recommendations:
| Goals | Placements |
| Brand Awareness * | Facebook/Instagram |
| Engagement * | Facebook/Instagram |
| Video Views * | Facebook/Instagram/Audience Network |
| App Installs | Facebook/Instagram/Audience Network |
| Traffic | Facebook/Instagram/Audience Network/Messenger |
| Product Catalog Sales | Facebook/Instagram/Audience Network |
| Conversions | Facebook/Instagram/Audience Network/Messenger |
| Extend a campaign | Facebook/Instagram/Audience Network |
| Unique daily reach | Facebook/Instagram/Audience Network |
| Efficient reach | Facebook/Instagram/Audience Network |
| Cross-platform reach and frequency | Facebook/Instagram |
| Additional message frequency | Facebook/Instagram |
Still unsure where you should place your ad? Check out the tutorial video below to help you out! It’s tailored for beginners too!
What are your tips and tricks for ad placement? We would love to hear from you in the comments!