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Facebook Post Types for Your Business in 2021

Changing the way that you post is a good thing for your followers as they get to view content in different ways.

Is this post your type?

Facebook post types continually evolve as the platform explores new features and trends. But which post types are right for your business?

No other platform offers users flexibility in the types of posts available quite like Facebook when it comes to social media. No matter what kind of content you’re looking to share with your audience, there’s a unique way to share it on Facebook. 

If you’re a brand looking to reach new customers online, Facebook is a great choice. It’s a platform filled with interesting ways to keep content fresh, repurpose existing content, and build a real sense of community.

Let’s break down some of the most popular types of Facebook posts to see you through 2021.  

1. Text posts

Also known as status updates, text-based posts were the cornerstone of Facebook’s heyday. Nowadays, text posts are an interesting choice on Facebook, and you should only think about using them in a few specific instances. 

While a text post isn’t a great choice if you’re aiming to drive traffic to your website or increase your sales, they are a fantastic choice for sparking conversations, sharing important information quickly, and educating your followers. 

Tip: If you’re looking to get some community feedback, a text post can be a great choice. However, if you’re going to promote a lot of community interaction in your comments sections, make sure you’re on the ball with community management and moderation.  

2. Photo posts 

Whether it’s a product, an eye-catching photo, or maybe even user-generated content, photo posts are a great way to go on Facebook. This is especially true if you are a product-focused business looking to win new customers over. 

A picture says a thousand words, so don’t be afraid to show your followers (and potential customers) what you’ve got. 

With Facebook being the noisy and competitive place it is, it’s imperative to try and stand out from the crowd and catch people’s attention. Photo posts are a great way to do this. Make sure you’re keeping your branding consistent, following the recommended images guidelines, and crediting people if you’re going to repost other people’s photos. 

3. Video posts 

There’s no disputing it: video is the champion of all content on Facebook. In fact, video performs better than any other form of content on the platform. 

Videos are incredibly engaging, they promote interaction, and they’re highly shareable. As an added bonus, by default, videos will automatically play on users’ news feeds. That’s why it’s so important to make the first three seconds of your video as captivating as possible. 

Now, one thing you should keep in mind when creating videos for Facebook is how popular it is for people to watch videos without sound. That means you need to optimise your videos to play without sound

The benefit of uploading video to Facebook is that you have much more freedom when it comes to video length. It’s no secret that YouTube’s existence is one of Facebook’s biggest pain points. Have you shared a link to a YouTube video on Facebook recently? How was your engagement? Pretty bad, right? There’s a good reason for it: Facebook wants you to upload video natively onto its platform. 

If you’re interested in the specifics, here are the recommended video specs from Facebook itself: 

  • We support almost all types of video files, but recommend using the MP4 format.
  • Resolution should be 1080p or less.
  • We support file sizes up to 10 GB, there may be longer upload times associated with larger files on slower Internet connections.
  • Videos must be less than 240 minutes long. The longer your video is, the larger its file size will be. This may affect the quality of the video and the time it takes to upload.
  • We also recommend Stereo AAC audio compression with 128kbps or more.

4. Facebook Live 

Looking for a great way to beat the almighty Facebook algorithm? Facebook Live might just be the answer you’ve been looking for. Any time a large social media platform launches a new feature, you should pay close attention. While Facebook Live has been around for a while, it’s still a relatively new feature on the platform. 

When new features roll out, it’s safe to assume that the powers that be want said feature to do well. That’s certainly the case when it comes to Facebook Live. Not only do live videos on Facebook encourage high levels of engagement, but they also offer an increasingly rare opportunity to reach your followers organically.  

Facebook Live is great for community interaction, answering questions, product demonstrations, and so much more. If you haven’t tested out the feature, you might just be missing out on so much more than you think.  

5. Link posts 

A link post is just about as straightforward as it sounds. In short, all a link post is a post that shares an external link to a website, blog, etc. 

To make a link post, simply copy and paste the URL into your Create Post box. From there, Facebook will automatically generate a preview of the website you’re choosing to direct your followers to. 

Link posts are a fantastic way to promote your own website content or simply shine a spotlight on some other content that you think your followers might enjoy or benefit from. 

6. Facebook Stories 

If you’ve spent any time on Facebook recently, you’ve almost certainly noticed the addition of Facebook Stories to the platform. Not sure how Facebook Stories work? Well, they’re essentially the same as Instagram Stories and Snapchat Stories. 

Facebook Stories take the form of either photos or videos that expire 24 hours after being posted, and they’re and increasingly popular Facebook post type. 

Facebook Stories work best in a 9:16 aspect ratio, so it’s a great idea to keep verticality in mind when shooting content. While Facebook Stories are limited to 20-second clips, nothing stops you from cutting videos into 20-second segments and uploading them sequentially. 

7. Pinned post

As the name suggests, a pinned post is any Facebook that you decide to pin to the top of your Facebook page. This means that, regardless of how someone makes their way to your Facebook page, your pinned post will be the first post they see. 

A great time to use a pinned post is when you have either a particularly well-performing post or a post highlighting some critical information that your followers need to know.

Alternatively, you could use pinned posts to promote sales, new products, or even some FAQs that you’d like new followers to see when they first land on your Facebook page. 

Remember: you can change your pinned post whenever you want to; however, you can only have one pinned post at a time. 

Who knows what the next big trend is for Facebook post types? There’s plenty of interest in 3D, virtual reality, and augmented reality. For now, however, you can’t go wrong with the post types we’ve just talked about above.

Need some more help getting started with Facebook? Check out our Facebook Marketing Essentials Course and get yourself up to speed in no time.

Facebook Post Types for Your Business in 2021