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All The Resources // Facebook Marketing for Business

SMPerth // 04th October 2017
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Facebook can be a powerful tool to help your business succeed.

To make sure you are getting the results you want, we have compiled the very best Facebook resources for your convenience.

Here you can find information on getting started, Facebook business management, posts and pages, competitions for your business, and advertisements/custom audiences.

Getting Started

  • Define your goals – It is crucial to define the “why”. What is it that you want to achieve?
  • Facebook Analytics – It is essential to monitor your stats using Facebook Analytics.
  • How to deal with haters – What do you do when you’ve invested all this time and effort into building an awesome business page and along come the haters?
  • 3rd Party Tools – Are your efforts penalised for using 3rd parties to publish?
  • Offers – Rewarding your fans with a discounted offer or promotion is a great way to thank them and also promote your brand.

Posts and Pages

  • Facebook Pages 101 – Everything you need to know about a Facebook Business page.
  • Pages vs Groups – What is the difference? And what is best for your company?
  • Tagging Pages on Facebook – Increase your reach by tagging other pages in your posts.
  • Schedule Posts – Learn how to prepare a post and schedule it to appear at another time.
  • Boost Posts – Insights, audience and budget are all things to consider before you boost a post.

Business Manager

Advertising and Custom Audiences

  • The Objectives 101 – Facebook offers many advertising objectives to help you reach your business goals.
  • Custom Audiences 101 – Learn how to develop a greater relationship with existing customers and followers.
  • Custom Audiences for a Website – Learn how “Facebook Pixel” can monitor website visits and activity.
  • Engagement vs Reach – Who is seeing your content, who is liking it, who is sharing it?
  • Customized Audience Participation – Make sure you are getting the most out of your Facebook advertisement
  • Power Editor 101 – “Power Editor” is for mass ad creation. Learn how to create and edit multiple ads using the tool and then upload them to Facebook simultaneously.

Competitions & Other Promotions

Facebook Live

  • Facebook Live – Live video presents a valuable opportunity to communicate brand story and build “authentic” relationships with fans and followers.
  • Tips & Tricks – Advice on how to use Facebook Live like a pro.

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