Did you know 36% of Australians use Instagram?
This figure continues to grow on a yearly basis! As the social media platform continues to grow, so does the way we use the photo-sharing app. We’ve made a list of 9 popular Instagram trends of 2019 to keep you on top of your Insta-game.
From an increase in stories, the rise of Tik Tok, and shoppable Instagram influencers – we’ve got it all your Instagram trends covered!
The Explore Tab
The Instagram Explore Tab lets users find shortcuts to IGTV and Shop. The new and improved tab lets people explore their own set of interests including travel, food or art.
More Stories, Less Posts
Stories are dominating. In fact, Instagram now has more than 400 million daily users!
Instagram Stories display in full-screen and vanish after 24 hours – unless saved. Instagram Stories allow the creative juices to flow – there are a bunch of effects you can add to your Stories including stickers, emojis, music and GIFs.
Stories lets the user provide behind-the-scenes, authentic content to their followers. According to Instagram research, Stories have helped to improve communication with family and friends.
Check out below how people from Brazil, Indonesia, UK and US ranked the top three attributes for both Stories and Feed.
Image source: Instagram
The Influence of Tik Tok
The accelerated growth of TikTok, which is a music video sharing app extremely popular with teenagers, could pave the way for Tik Tok inspired content to find its way to Instagram.
The recent Instagram update of IGTV already has a striking resemblance between the Tik Tik and Snapchat’s Discover feeds.
An Increase in Social Activism
Social activism is no longer limited to Facebook and Twitter.
With the introduction of new features including a “donation” button that can be added to Stories, Instagram looks set to up its social activism game.
Interactive Instagram Stories
Animating your Instagram Stories is a great way to create eye-stopping content!
You can now add a bunch of elements to your Stories to help engage your audience, such as:
- Ask a Question
- Share With
Keep your eyes peeled for more interactive options to come in the future.
Watching Stories With the Sound on
Did you know that 85% of Facebook videos are watched without sound? Whereas, 60% of Instagram videos are watched with the sound on.
This could be another examples of Tik Tok’s influence finding its way to Instagram!
Stamping out Bots!
Just like we’ve seen with Facebook and Twitter, Instagram look set to take some huge steps to stamp out bots and fake accounts.
We’ve already been given a taste of this with the introduction of the “About this Account” section to users with large Instagram followings, and it’s now harder than ever to get verified on Instagram.
Authenticity is vital!
Expect to see more of your favourite influencers opening up about body-shaming, mental health problems, bullying and other important topics, especially in Stories!
The fact that Stories only last for 24 hours allow people to more freely open up about sensitive issues.
Sharing Tweets to Instagram
You’ve probably seen a ton of these in your Instagram Explore section – ppular Tweets being shared to Instagram.
Watch out for Tweets shared to become stylised with colours or backgrounds to suit the aesthetics of Instagram.
Be sure to check out the video version of this post!