How to Add Alt Text to Instagram Posts

That’s so alternative

When you add alt text to Instagram posts, you create a more detailed and accessible description of your photos when you upload them.

Alt text also allows screen readers to describe images better to visually impaired users.

In this post, we’ll show you how to add it to your Instagram photos and make them accessible to a much larger audience than ever before.

What is Alt Text?

Alt text is a term that is used online to describe images, usually on websites. More recently, it has been used with images uploaded to social media platforms.

Alt text is a way to describe images when they fail to load. If you hover your cursor over the image in web browsers, it will display the text if it was added when the image was uploaded. However, you can also add it to photos on social media platforms like Instagram. On Instagram, you can do this when you upload it or edit the details another time.

Here’s How to Add Alt Text

If you want to add alt text to Instagram posts, the process is simple. All you have to do is follow these steps:

  • Find the photo to which you want to edit and click on the three dots in the top right corner.
  • Click on Edit.
  • Click on Edit Alt Text.
  • Add your text and click Done, located in the top right corner.
How to add alt text to Instagram posts

You’re now ready to optimise all your Instagram photos. 

Instagram Content AuditAre you delivering content that resonates with your target audience?

Our free Instagram Content Audit template covers everything from style, hashtags, captions, etc. Download your free copy to get access to Instagram insights for your business!