2024 LinkedIn Statistics // Everything You Need to Know from SMPerth

With over 1 billion members worldwide, LinkedIn is not just another social media platform.

It’s a powerful tool for professionals to connect, share ideas, and ultimately achieve their career goals.

We’ve gathered all the latest statistics and information about LinkedIn and compiled them into one comprehensive record, complete with sources.

We regularly update this page with the latest news, from global reports like the Digital Report to more locally-focused Australian sources.

So, whether you’re a job seeker, recruiter, or just looking to expand your professional network, get ready to discover all the fascinating facts and stats about LinkedIn that you never knew you needed to know.

As of 2024, LinkedIn has 1 billion users worldwide.
LinkedIn has users from 200 countries and territories worldwide.
LinkedIn user statistics from 2024 indicate that the platform is the most popular in the USA.
LinkedIn’s ad reach is 1.03 billion people.
LinkedIn ads reach 12.7% of the population and 19.2% of internet users.
Globally, 12.8% more men than women used LinkedIn in 2024.
LinkedIn’s largest audience is males between the ages of 25 and 34.
Every week, 49 million individuals worldwide use LI’s online job boards to look for work.
The average user spends 51 minutes on LinkedIn each month.
More than 15 million Aussies have LinkedIn profiles.
Users spent an average of around 11 minutes on LinkedIn in Australia.
The cost of advertising on LinkedIn is the highest among the major social networking services.
Microsoft purchased LinkedIn for $26.2 billion in 2016.
LinkedIn has 18.500 employees.
LinkedIn is available in 28 languages.
6 people are hired every minute on LinkedIn.
65 million people use LinkedIn to search for jobs each week.
In Q1 of 2024, LinkedIn’s revenue was $15 billion.

LinkedIn reports that 1.03 billion can be reached with LinkedIn adverts. The quarter-on-quarter ad reach grew by 3.6% (+36 million)
Marketers can reach 17% of people aged 18 or older with LinkedIn adverts.
43.6% of LinkedIn’s audience is female.
56.4% of LinkedIn’s audience is male.
Indians spend the most time on LinkedIn at 1 hour and 7 minutes per day.
The US has the largest ad reach, with 220 million people.
Google is the most followed page on LinkedIn, with 31,500,000 followers.