LinkedIn Statistics for 2024

With over 774 million members worldwide, LinkedIn is not just another social media platform.

It’s a powerful tool for professionals to connect, share ideas, and ultimately, achieve their career goals.

We’ve gathered all the latest statistics and information about LinkedIn and compiled them into one comprehensive record, complete with sources.

From global reports like the Digital Report to more locally focused Australian sources, we regularly update this page with the most recent news.

So, whether you’re a job seeker, recruiter, or just looking to expand your professional network, get ready to discover all the fascinating facts and stats about LinkedIn that you never knew you needed to know.

  • LinkedIn is Australia’s 10th most popular social media platform.
  • There were 12.7 million Linkedin users in Australia in 23, which accounted for 48.7% of its entire population.
  • The largest user group based on age was 25 to 35 years old. 
  • LinkedIn Ads have the potential to reach as many as 13 million users in Australia.
  • Australian users spend an average of 11 minutes per day on LinkedIn.

  • LinkedIn reports that 958.1 million can be reached with LinkedIn adverts. The quarter-on-quarter ad reach grew by 2.3% (18 million)
  • Marketers can reach 17% of people aged 18 years or older with adverts on LinkedIn.
  • 43.8% of LinkedIn ads audience is female.
  • 56.2% of LinkedIn ads audience is male.

LinkedIn Advertising Audience Stats

Below is the share of LinkedIn’s advertising audience worldwide, listed by age and gender.

  • 18 – 24 years old
    • Female – 9.9%
    • Male – 12.2%
  • 25 – 34 years old
    • Female – 23.8%
    • Male – 30.5%
  • 35 – 54 years old
    • Female – 8.5%
    • Male – 11.3%
  • 55+ years old
    • Female – 1.3%
    • Male – 2.5%

As of 2023:

  1. USA – 210 million
  2. India – 110 million
  3. Brazil – 63 million
  4. China – 60 million
  5. UK – 37 million
  6. France – 27 million
  7. Indonesia – 24 million
  8. Canada – 22 million
  9. Mexico – 20 million
  10. Italy – 18 million

Australia is ranked 14th with a reach of 14 million.

Australia is ranked 7th with the highest potential advertising reach compared to the population with 67.6%.

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