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How To Raise Your Profile On LinkedIn

SMPerth // 26th December 2017
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So you’ve got yourself a LinkedIn profile. You may think it looks great, but how do you know if it’s attracting the right attention?

Here are some super simple tips on how to raise your profile on LinkedIn.

Spend a few minutes each day on the professional platform and take your authority from the depths of despair to dizzy new heights (and maybe even a new career!).

Check Your Privacy Settings

Just like other social media platforms, LinkedIn has varying levels of privacy for your profile. You can set it to be searchable by anyone, or only be visible to your connections.

If you want to raise your profile on LinkedIn, the first thing you need to do is check your privacy settings, because if no-one is allowed to see your profile or your posts, you’re not going to get very far at all!

Engage

If you want people to know about you, you need to get in front of them.

The best way to do this is to engage with them. LinkedIn’s news feed is starting to show more and more conversations between your connections and their connections. It’s the perfect way to get noticed by people you aren’t connected with yet.

Contribute a relevant and useful comment on someone else’s post or article, ask questions and start discussions. You may be surprised just how many people get involved.

Contribute To Groups

Groups are a little used feature on LinkedIn. Just like Facebook, LinkedIn has groups you can join, based on where you are and what your role involves.

Find relevant groups and start contributing to them. Don’t just share for the sake of sharing. Make it useful and people will start to take note of who you are and how you help them.

Write Interesting Content

LinkedIn allows you to write articles and share them from your profile. This can be an effective way to raise your profile and get on the right people’s radar.

If you’re short on time when it comes to content creation, don’t be afraid to use content from your blog that you’ve already written – think of it as reaching a new audience with the same content.

Just don’t steal other people’s content and pass it off as your own!

Make Connections

At the end of the day, LinkedIn’s main benefit is that it allows you to connect with people in your industry, or the industry you want to be in. So use it!

Look at your current connections and see who they in turn know. Look for people that can introduce you to people you want to connect with. But don’t shy away from connecting with people directly too.

If you want to connect with someone and you aren’t sure if they will reciprocate, make sure you add a personalised message as part of your connection request. Tell them why you want to connect and who you are. Beware on the app it doesn’t always give you the option to add a personalised message to your connection requests, so if this is important, it’s worth sending these requests from a desktop device instead.

 

How do you raise your profile on LinkedIn? We’d love to hear your tips so let us know!

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