2024 Pinterest Statistics // Everything You Need to Know

Presenting the ultimate list of Pinterest Statistics you need to know in 2024.

If you’re searching for inspiration, Pinterest is the platform you shouldn’t overlook. Don’t be fooled by its popularity among creatives; it’s also an excellent professional resource.

With its unique visual search engine and over 400 million active users worldwide, Pinterest is fast becoming a go-to platform for marketers and social media enthusiasts.

We’ve combed the web and compiled a comprehensive statistics record with sources to help you stay ahead of the curve.

From global reports like the Digital Report to localised sources specific to Australia, we regularly update this Pinterest statistics page with the latest news.

Get ready to discover all the fascinating facts and stats about Pinterest that will take your social media game to the next level.

Pinterest has more than 498 million monthly active users.
Pinterest has a potential ad reach of 307.6 million people.
Pinterest’s audience is 69.5% female and 22.4% male.
In the US, Pinterest can reach 83% of females aged between 35 and 54. This same audience accounts for 80% of the buying decisions in US homes.
96% of top Pinterest searches are unbranded.
61% of Pinners say that Pinterest is where they go to start a new project.
46% of weekly Pinners have discovered a new brand or product on Pinterest.

69.5% of Pinterest’s ad audience is female.
22.4% of Pinterest’s ad audience is male.
1 in 2 people make a purchase after seeing a promoted pin
78% of users say content from brands is useful, including ads
Pinterest had a 23.2% increase in its advertising reach compared to its previous quarter-to-quarter.
Pinterest can reach 307.6 million people with its adverts.
By 2027, Pinterest is projected to generate $5.3 billion U.S. dollars in advertising revenue.
Pinterest ads reach 3.8% of the world’s population.
Pinterest ads reach 5.8% of the world’s internet users.

Pinterest has 442 million global monthly active users and 7 million are from Australia.
7.9% of Australian web traffic referrals from social media come from Pinterest.
In Australia, Pinterest ads have the potential to reach 4.10 million people.
37% of Australian mums are on Pinterest.
42% of Australian millennials are on Pinterest.
53% of Australian millennial women are on Pinterest.
32% of Australian millennial men are on Pinterest.
36% of Pinterest’s Australian users have an average of $100k+ household income.

Below is a list of some of the top trends that Pinterest has identified for 2024.

Cute coins
Western gothic
Melty mashups
Big talk
Knockout workouts
Bow stacking
Inchstones
Tropic like it’s hot
Cafécore
Be Jelly
Hot meals
Blue beauty
Dirt flirts
Give a scrap
Make it big
Kitschens
Rest stops
Head to glow
Groovy nuptials
Jazz revival
Making a racket
Eclectic grandpa
Aquatecture

Below is the share of Pinterest’s advertising audience worldwide, listed by age and gender.

18 – 24 year old
- Female – 19.5%
- Male – 6.7%
- Unspecified – 1.8%
25 – 34 year old
- Female – 20.4%
- Male – 7.1%
- Unspecified – 2.5%
35 – 44 year old
- Female – 12.2%
- Male – 3.5%
- Unspecified – 1.8%
45 – 54 year old
- Female – 8.1%
- Male – 2.4%
- Unspecified – 0.9%
55 – 64 year old
- Female – 6.1%
- Male – 1.7%
- Unspecified – 0.7%
65+ years old
- Female – 3.2%
- Male – 0.9%
- Unspecified – 0.4%

USA – 89,050,000
Brazil – 37,135,000
Mexico – 24,085,000
Germany – 18,885,000
France – 16,335,000
U.K – 13,535,000
Argentina – 10,200,000
Italy – 10,010,500
Canada – 9,945,500
Colombia – 9,305,000

Australia is ranked 15th with a reach of 5,305,000.

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