As the digital world continues to boom at a speedy rate, it’s becoming more standard by the day to do everything online. It doesn’t matter where in the world you are – business can still be made, work can still be outsourced and things will definitely still get done.
The art of Search Engine Optimisation (SEO) is by no means any different. Any one from anywhere in the world can work with you to optimise your website, boost your brand and implement SEO and online strategies into your marketing plan. The difference though, between outsourcing your SEO work to another country and opting for someone to do it locally – is huge.
Finding the right SEO company is absolutely imperative to the success of your online marketing plan. Whilst some overseas or over east companies can provide the right services for your website and brand, they don’t beat the beauty of locally sourced work. Here’s a few reasons why your online marketing strategy should be with a local SEO expert.
1. A Local Expert Understands the Local Perth Market
One of the biggest advantages about going local is that they understand the market specific to your location. Just because a US or East Coast agency can offer their services at a better price or an ‘all in one package’, it doesn’t mean to say that’ll meet your exact business needs or come close in understanding them.
An SEO expert that’s based in Perth will be familiar with the local market and what needs to be done to reach it. They can help to better reach your goals with a targeted approach specifically designed for your business’s needs, the Perth market and your desired audience. When a local company understand this market, they’re able to assist in meeting your brand’s vision more positively and accurately.
2. There’s no Substitute for Face-to-Face Communication
The benefits of technology advances cannot be denied. It allows each and every one of us to connect in a much more constructive and convenient way, but there’s still no substitute for face-to-face communication – especially when it comes to the success of your brand and website.
Sure, Skype and other tech-programs fill the void when face-to-face communication isn’t possible but it’s not always a better solution. According to Rand Fishkin, Co-Founder of Moz, geography and local can matter a lot when it comes to SEO and online marketing. “Meetings in person and being able to connect is a great thing if you can accomplish it”, he recommends.
One of the most essential components of good SEO company is frequent reporting. Not only does it show the SEO firm you’re dealing with is reliable and transparent, but it helps you to understand whether their services are benefiting you or not. It also helps to identify any marketing gaps your business may have and how you can go about fixing them. Fortnightly or monthly progress reports should be done by the SEO company to prove your ROI and give you a better insight into how your website is working. Combined with regular face-to-face meetings, a local Perth based SEO export will have all levels of communication open for you in a clear and concise manner.
When dealing with an overseas or over east company, different time zones and lack of face to face communication can be frustrating, time consuming and extremely ineffective. Important messages tend to get lost in translation too, so it pays to go with a local provider where the communication will be much more valuable and there when you need it.
3. Fewer Complications and Timely Response
Using a SEO provider should be able to help you with your business goals and make things a little simpler. This is because you’re paying an expert in the industry to take the stress out your website for you, recommend changes and get your brand out there. Thus, you don’t want to create more complications for yourself or your business. An SEO company that is local comes complete with fewer complications than an overseas or over east one. Requests are put forward in a timely response; the level of customer care is raised above the bar and any questions are answered clearly and quickly. With SEO being such a complex science as it is, the need for client clarification and regular on hand help it is extremely important.
4. Bigger is not Always Better
It can seem like an easier solution at first to choose the largest firm that doesn’t just specialise in SEO, but web design, web developing and other online marketing tactics too. Chances are, these guys don’t have a local office near you and offer too-good-to-be-true packages and ridiculously low prices. SEO – effective SEO – is not a ‘cheap’ solution. It’s a specifically targeted strategy that can take a reasonable amount of time and money to get the results you’re after.
Firms that are smaller tend to be more specialised, focusing only on what they are good at – SEO and online marketing. They only take on a specific number of clients in order to give them the right amount of hours they need and to build a better, more exclusive working relationships.