This is it. The ultimate list of Snapchat Statistics that you need to know in 2024.
When was the last time you actually used Snapchat? It may surprise you to know that app still averages over 383 million daily active users. Should you be on it, too?
We’ve scoured the web and compiled everything we could find into one complete record, full of sources.
From global reports such as the Digital Report, to more localised Australian sources, we regularly update this page with the latest news we can find.
And if you’re looking to find out what all those Snapchat emojis mean – check out our guide here.
Here we go…
AUSTRALIAN SNAPCHAT STATS
- In 2023, Snapchat is Australia’s sixth most-used social media platform.
- 4.2% of 18-64 year-olds say Snapchat is their favourite social media platform.
- 61% of users open Snapchat at least once a day.
- In Australia, Snapchat ads have the potential to reach 7.75 million users.
SNAPCHAT AUDIENCE STATS
- Snapchat reports that 675.9 million people can be reached with their ads.
- Snapchat can reach 8.4% of the population who are aged 13 years or more.
- Snapchat’s ad reach is 49.8% female and 49.1% male.
- Snapchat ads reach 13.0% of total internet users.
- India has the largest ad reach with a total reach of 191,100,000
- Australia is 15th with an ad reach of 7,750,000
Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.
- 13 – 17 years old
- Female – 10.3%
- Male – 9.4%
- 18 – 24 years old
- Female – 17.8%
- Male – 20.3%
- 25 – 34 years old
- Female – 11.3%
- Male – 12.1%
- 35 – 49 years old
- Female – 8.3%
- Male – 5.7%
- 50+ years old
- Female – 2.5%
- Male – 1.3%
SNAPCHAT DEMOGRAPHICS (US)
- 24% of females are on Snapchat
- 24% of males are on Snapchat
- Percentage of users on Snapchat
- 13 – 17 (69%)
- 18 – 29 (62%)
- 30 – 49 (25%)
- 50 – 64 (9%)
- 65+ (3%)
- Locations of users on Snapchat
- Urban – 29%
- Suburban – 20%
- Rural – 20%
COUNTRIES WITH THE GREATEST REACH ON SNAPCHAT
- India – 145,250,000
- USA – 107,050,000
- France – 25,000,000
- U.K – 21,650,000
- Pakistan – 21,550,000
- Saudi Arabia – 20,600,000
- Australia is ranked 14th with a reach of 7,450,000
SNAPCHAT ADVERTISEMENT AUDIENCE STATS
Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.
- 13 – 17 years old
- Female – 10.3%
- Male – 9.4%
- 18 – 24 years old
- Female – 17.8%
- Male – 20.3%
- 25 – 34 years old
- Female – 11.3%
- Male – 12.1%
- 35 – 49 years old
- Female – 8.3%
- Male – 5.7%
- 50+ years old
- Female – 2.5%
- Male – 1.3%
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