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Social Media Statistics Australia – February 2017

SMPerth // 01st March 2017
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Today we post the social media report outlining the most popular social network sites in Australia over February 2017.

As Australians enjoy the summer months, we see an increase in social media posts as users share updates about holidays, outings, and time with family and friends.

As people have time off at this time of year, we also see an increase in users signing up to the main sites and Facebook has again seen another increase in active users with their Australian audience growing further. Considering people under the age of 13 are not permitted to sign up, and generally people 80+ don’t access the service it goes to show most people between 14-60 have a Facebook account.

Social Media Statistics Australia – February 2017

1. Facebook – 17,000,000 users (up 1 million since last update)
2. YouTube – 15,000,000 UAVs
3. WordPress.com – 5,100,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
6. Tumblr – 4,000,000
7. LinkedIn – 3,600,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 2,800,000 Monthly Active Australian Users approx
10. TripAdvisor – 2,800,000
11. Tinder – 2,200,000 Australian users (my estimation)
12. Blogspot- 1,700,000
13. Yelp – 1,500,000
14. Flickr – 500,000
15. Pinterest – 280,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 39,000
20. Foursquare/Swarm – 11,000
21. Digg – 10,000
22. Periscope – 9,000
23. Delicious – 8,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.3 million Australians.

Facebook’s recent data shows there are now 17 million active Australians on Facebook.

Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.

Penetration of the Australian Population

Approximately:

  • 7 in 10 Australians use Facebook
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

Key Points to Note:

  • 70% of the total Australian population is an active monthly user on Facebook.
  • 1 in 6 Australians are a Daily User on Snapchat.
  • Twitter has experienced stagnant user growth over the past 2 years and has a considerable churn rate of new users signing up but then never using the service.

 

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Statistics compiled by SocialMediaNews.com.au for February 2017. Stats and research provided by the Vivid Social – Social Media Agency. Figures correct as of 28/02/17.

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