Social Media Statistics for 2019

Looking for up to date Social Media Stats? Check out our 2020 Facts & Figures.

No matter what you use social media for, there’s nothing like some fresh statistics to help drive your strategy!

Here at #SMPerth, we love stats and we figure you do to! So without further due, here are some of the best social media stats for 2019


  • 45% of the total world population are using social networks. Crazy, right!?
  • 366 million people started using social media in the past year.
  • More than 5 billion people now use mobile phones.
  • The average American Internet user has 7.1 social media accounts.

Social media statistics 2019 from HootSuite

Image: Hootsuite

Brands on Social Media

  • 90% of brands use social media to develop brand awareness.
  • 28% of marketers implement social commerce or are planning toin the next year.
  • 77% of brands expect their use of social media to increase.
  • Most businesses maintain between 4 – 10 social media profiles.
  • 53% of businesses use social advertising.
  • Social media ad spend in 2019 is expected to be close to $93 billion!
  • 7 million businesses use paid advertising on Facebook and 2 million businesses use paid advertising on Instagram.
  • The average American Facebook user clicks on 8 Facebook ads each month.
  • Half of Generation Z and 42% or Millenials describe social media is the most relevant ad channel.

Stories Reign Supreme

  • Close to 1 billion people use stories across WhatsApp, Instagram, Facebook, and Snapchat.
  • Stories are increasing 15 times faster than feed-based sharing.
  • 80% of major brands now use stories on at least one social network.

Instagram stories statistics from Buffer

Image: Buffer

Instagram Statistics

  • Instagram now has 1 billion active monthly users.
  • 72% of US teenagers say they use Instagram, up from 52% in 2015.
  • There has been a 7% increase since 2016 for the amount of adults now using Insta.
  • Instagram crushes Facebook for engagement with an averafge of 1.60% per post for brands.
  • For marketers, Instagram is still second place to Facebook with 83% of them using the platform.
  • But, ad spending is 23% higher on Instagram than on Facebook.
  • More than 100 million photos and videos are uploaded daily.
  • More than 2 billion likes happen on Instagram every day!
  • Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels.

Facebook Statistics

  • Facebook has 2.32 billion monthly active users as of December 2018.
  • This is an increase of 9% from the previous year. It is still the top-ranked social platform.
  • 150 million people use Facebook Stories daily.
  • In the United States, 169.5 million people use Facebook, an increase of 0.9% from 2017.
  • Facebook usage among adults in the US has remained more or less the same. 68% of US adults claimed to use Facebook in 2018, which is the exact number of US adult Facebook users reported in 2016.
  • 3/4 of these current users access the platform on a daily basis.
  • Facebook usage among teens is dropping gradually according to the latest social media statistics. While 71% of teens claimed to use the platform in a 2015, the number has now dropped to 51%.
  • Facebook is the second favorite platform for consuming videos after YouTube. 40% of consumers said that they watch the most videos on Facebook.

Twitter Statistics

  • Twitter is more popular than Instagram for social advertises, with 88% of social media advertises using Twitter.
  • Twitter earned $665 million in revenue during the first quarter of 2018 – a 21% increase form the previous year. Who says Twitter is dead!?
  • $575 million of this total revenue came from ads and half of this ad revenue came from videos.
  • Between May and June of 2018, Twitter suspended more than 70 million fake and suspicious profiles.
  • There are currently 326 million monthly active users on the platform.
  • More than 500 million tweets are sent out every day.

LinkedIn statistics

  • LinkedIn has 590 million users.
  • 260 million of all users are active on a monthly basis.
  • LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions.
  • 80% of social media B2B leads come from LinkedIn.
  • The three major platforms–Facebook, Twitter and LinkedIn contributed to 90% of social traffic to B2B blogs and sites. And the platform was responsible for half of that traffic.
  • 91% of executives believe that LinkedIn is the top choice for professionally relevant content.
  • 89% of B2B marketers include LinkedIn in their digital marketing mix.
  • 56% of professionals access the platform using multiple devices.
  • 62% of LinkedIn members engage with content on LinkedIn because they found it educational or informative.

Pinterest Statistics

  • More than 250 million people each month are now using Pinterest.
  • 175 billion pins were carried out last year, this is up 75% from the previous year.
  • More than three quarters (78%) of people on Pinterest say content from brands is useful—much higher than on other platforms.
  • There are 1.5 million businesses on Pinterest!
  • Soon, businesses will be able to buy ads on Pinterest in certain non-English-speaking markets.
  • Pinterest remains more popular with women, as 41% of women use the platform, compared to just 16% of men.
  • Pinterest is used by 34% of Americans aged 18-49.
Sprout Social, Hootsuite, Pinterest, Buffer

To up your social media skills in 2019, sign up for one of our social media masterclasses in Perth or webinars today >>

What statistic surprises you the most? We would love to hear from you in the comments!

Sean Huxley
Sean graduated from Murdoch University in 2017 and went from intern to Account Manager with Coffey & Tea. He also contributes to Social Media Perth.