Digital marketing is constantly changing and we can never stop learning.
Social Media Perth offers a number of upskilling opportunities throughout the year.
Our masterclasses and workshops are kept small and encourage networking, ensuring that social media does in fact stay social!
Looking for some personalised training options? Get in touch…
CONTENT MARKETING – CREATION, CURATION & STRATEGIES
Creating a consistent, relevant and successful digital strategy can be a confusing and often overwhelming process – let us teach you the inside track for creating and curating content and how to maximize your efforts.
SOCIAL MEDIA FOR BUSINESS
Want to succeed in digital marketing and social media? First, you’ve got to understand how the platforms really work. This 3.5 hour masterclass examines the major platforms and how to use them for business.
FACEBOOK MARKETING – ADVERTISING, ANALYTICS & CONTENT
Overwhelmed by Facebook? You’ve set up your page and are wondering now what? Join us for a comprehensive look at the best practices of Facebook marketing, touching on advertising, analytics and content strategies.
UNDERSTANDING FACEBOOK ADVERTISING
Do you understand where your advertising budget is going? Are you tired of pressing the blue button and not getting results? Facebook advertising is an extremely powerful medium… when used correctly. Let us show you how.
There’s no denying the power of Instagram – but there’s much more to it and just posting pretty pictures. Do you know how to make it work for business? From regrams to hashtags, community engagement and remaining authentic, let’s discuss the best way to increase your presence and maximize your ROI.
WORKING WITH INFLUENCERS
Everybody wants to be one, and everybody wants to work with them. Learn how to best integrate influencer marketing into your strategy and ensure you get the biggest bang for your buck. We’ll show you how to identify the fakes and arm you with the tools to ensure that you fully understand this new communication channel.
STRATEGY & REPUTATION MANAGEMENT
It’s no longer about the 4P’s of marketing – it’s all about the 4C’s. Do you understand where you business falls in this new way of communicating? West Australians rely on reviews more than any other state – how do you look when they search online?
Can’t make it to one of our workshops at the InterContintental Hotel? Check out our new online webinars…
Are you doing the best you can with Facebook? Let’s take a deep dive and ensure you are following best practices. We’ll ensure you’ve optimised your page and understand which metrics are most important.
GOOGLE & SEO ESSENTIALS
Let’s make sure you have the basics covered and understand the power of search engine optimisation. We’ll go through the basics of SEO and Google My Business to ensure you can be found online.
DEVELOPING A SOCIAL MEDIA STRATEGY
It’s not as simple as just throwing up a post – but you already knew that. We’ll teach you how to construct an effective plan that will help you reach your objectives and ensure you are getting ROI for your efforts.
Working with influencers can be an overwhelming process! We’ll teach you best practices from the first point of contact through to campaign execution to ensure you get the right fit for your brand.
SOCIAL MEDIA CRISIS & REPUTATION MANAGEMENT
West Australians rely on reviews more than any other state – how do you look when they search online? Are you prepared for when it all goes wrong? Let’s take a look at the basics of social media crisis management and give you the tips to ensure you maintain a positive online reputation.
Looking for some more training options? Get in touch…